Group 4 Quiz
Product Range Strategy Quiz
Test your knowledge on product range strategies and differentiation concepts with this engaging quiz! Whether you're a marketing professional or a student, this quiz will challenge your understanding.
- Multiple-choice questions
- Covers basic strategies and differentiation concepts
- Suitable for anyone interested in marketing and product management
It comprises all the elements a company must take into account when it is developing a new product line
Product Range Strategies
Profit Goald
Cost Leadership
Service
The following are the Basic Focus Strategies EXCEPT ONE.
Design
Produce
Product
Service
It has a diverse product portfolio
Pepsi
Coca Cola
Royal
Vertical differentiation is when customers choose between products based on personal preference rather than an objective measurement.
TRUE
FALSE
Horizontal differentiation is when a customer rank products based on measurable factors, such as price or quality, and then choose the most highly ranked item.
TRUE
FALSE
The following are the Basic Strategies EXCEPT ONE.
Cost Leadership
Market Analysis
Profit Goals
Selling the Product Range
Competition is one of the Advantages of Product Range Strategy.
TRUE
FALSE
Price can be used to differentiate a product in two ways.
TRUE
FALSE
Production Scale is part of the Product Differentiation.
TRUE
FALSE
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