Consumer Behaviour Part 2

What is the most striking characteristic of Asian Americans?

Relative to Hispanic and African American households, Asian American households are more likely to ________.

Which of the following is true of the consumer behavior of African American consumers?

Which of the following is true of African Americans in relation to marketing and media?

On a percentage basis, which of the following is the fastest-growing American minority?

________ are considered to be largely family oriented, highly industrious, and strongly driven to achieve a middle-class lifestyle.

The largest Asian American subsegment is the ________ nationality.

The subculture that is furthest from being homogeneous is the ________ subculture.

________ are the fastest-growing religious affiliation in America.

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on ________.

Hristmas is the major gift-purchasing season of the year. This corresponds with which type of subculture?

Kosher seals on food items are placed to cater to a(n) ________ subculture.

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.

________ are examples of subcultural categories based on geographic region.

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

Which major metropolitan area of the United States has the highest purchase/usage of mouthwash?

Which major metropolitan area of the United States has the highest purchase/usage of frozen yogurt?

The availability of ________ has allowed marketers to reallocate resources (e.g. Moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.

Generation Y, Generation X, baby boomers, and seniors are four subcultural segments based on ________.

________ are examples of subcultural categories based on age.

Also known as the “Homeland Generation” and “Digital Natives,” members of the ________ subculture were born between 1997 and today.

Also known as “echo boomers” and “millenials,” members of the ________ subculture were born between the years 1980 and 1996.

The age subculture that is most likely to use cell phones and text messaging is the ________ subculture.

The globally aware, charitable segment of Millenials that is characterized by a belief that they can have an impact on the world and make it better is known as ________.

The comfort-seeking segment of Millenials that does not buy green products and cares mostly about their businesses and their families is known as ________.