Marketing News Quiz for January 4, 2025

1. Which generational cohort began on January 1, 2025, succeeding generation Alpha?

2. Whose 2024 hit "Espresso" inspired a new limited-edition iced espresso at Dunkin'?

3. Did Mastercard report higher or lower consumer holiday retail spending in 2024 compared to 2023?

4. The U.S. Surgeon General on Friday issued an advisory calling for new and updated warning labels on what products?

5. Corporate jargon has long been a staple of workplace communication, but as gen Z enters the workforce, slang terms are increasingly influencing professional and everyday conversations, ANA magazine reports. With that in mind, what does "rizz" mean?