SM Associate Exam

Which Buyer's Journey stage does someone fall into if they are experiencing and expressing a problem?

Awareness

Consideration

Decision

None of the above

A company published an ebook about the effects of off-site team building. What social media marketing action should they take to help generate leads for the offer?

Create tweets that include a link to landing page for the ebook

Include a link to the ebook in their Twitter profile

Publish the ebook to LinkedIn

Create a Facebook group for customers and promote the ebook to the group members

All of the following are terms that you could monitor to find your prospective customers on social media, EXCEPT:

Terms that your competitors use to describe your business

Terms that your buyer personas use to describe your industry

Terms that are used in trending hashtags

Terms that you would use to describe your industry

A user made an inquiry on your page about whether your brand's products are gluten-free, and you're not sure about the answer. Which of the following would be the best response?

"Hi (name)! Thank you for reaching out. Rest assured that we're relaying you're inquiry to our team and we'll get back to you as soon as we get word! Have a nice day!"

"Hi (name)! Please check our website for more details!"

"Hi (name)! Thank you for getting in touch with us regarding your question. Please email your inquiry to info@granolaqueen.com so that we can respond to your inquiry accordingly!"

"Hi (name)! You may file a ticket regarding your inquiry via this link: http:support.granolaqueen.com Thanks!"

Which of the following tools and features can be used to drive engagement to a Facebook page? I. Facebook Groups II. Facebook Interest Lists III. Facebook Profile IV. Facebook Ads

All except II

All except III

All of the above

None of the above

Because of your heavy workload, you felt that you might not be able to finish and submit your posting plan on time. Which of the following would be your first course of action?

Try to complete the posting plan before the deadline, and apologize to the client in case you're unable to send on or before the agreed date of submission

Inform your team leader that you might not be able to complete your deliverable before the deadline, and inform the client via basecamp or email

Send whatever you can during the submission date, and let the client know that you'll send an updated one as soon as possible

Send the posting plan whenever you finish it.

When creating content for Pinterest, the social media manager should:

Identify keywords that are relvant to the target audience's interests

Add hashtags to the copy for optimal reach

Link back to the source of the image or video

Regularly repin content from other websites

All except B

All of the above

You would expect a social media manager to observe the following best practices on Linkedin, except:

Create meaningful connections on Linkedin using a brand or company representative's personal profile.

Leverage long-form content on Linkedin to establish thought leadership

Expanding your network by participating in Linkedin groups

Send other users messages requesting them to like your company page

Creating Twitter lists is beneficial to the community manager for the following reasons, except:

Creating lists on Twitter helps the community manager increase the follower count of the account

Creating Twitter lists helps the community manager segment Twitter audiences

Twitter lists help the community manager tune in to different audiences, such as prospects, customers, and competitors

Twitter lists is also a helpful tool in curating content for the brand's social media pages

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