Are you a Growth Hacker?

What is the “Field of Dreams” fallacy?

Build a standout marketing strategy, and customers will be retained

Build a standout product, and the customers will come

Marketing is more important than product

Product is more important than marketing

Which one of the options below is not a core element of the growth hacking process?

The use of qualitative research and quantitative data analysis

The rapid generation and testing of ideas

The long-term strategic planning of experimentations

The creation of a cross-functional team

What are the steps of “the growth hacking process”?

Analyze, Discuss, Prioritize, Test

Map, Ideate, Prioritize, Test

Analyze, Ideate, Plan, Test

Analyze, Ideate, Prioritize, Test

According to the first question of “the must-have survey,” which is

"How disappointed would you be if this product no longer existed tomorrow?

a) Very disappointed

b) Somewhat disappointed

c) Not disappointed (it really isn't that useful)

d) N/A - I no longer use it",

what has to be the product’s result to achieve must-have status?

40% or more of responses “very disappointed”

40% or more of responses “somewhat disappointed”

25% or more of responses “very disappointed”

25% or more of responses “somewhat disappointed”

Which is the second measure to achieve must-have status?

LTV (Lifetime value) higher than CPA (Cost per acquisition)

NPS (Net promoter score)

Retention rate

Conversion rate

What is the limit of user data?

Data can’t tell what people are doing

Data can’t tell why people behave the way they do

Data can’t be stored for a long period of time

Data can’t be used to make strategic decisions

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