Screening Questionnaire for 6 Malay Segments

Please pick ONE statement from each group that is most relevant to you:

A. It’s very important to preserve our heritage and culture because that is our identity

B. While we seek progress in our life, it should not sacrifice peace and stability

C. In life, it’s important to explore and experience new things, and not to miss out on what I like doing.

D. I believe in learning things by doing them

E. Life without principles is not worth living

F. What others think of me affects what I think of myself

A. I consider not only my family, but also our culture and religion when making decisions in life

B. I always take everyone’s input into consideration before making any decision

C. I think that it is important to be different instead of conforming to the pressures of society

D. I respect those who are knowledgeable, so my decisions are highly influenced by what they say

E. Never mind what others think or feel, it’s important to uphold your beliefs when making decisions

F. The decisions that I make are those that would gain respect from others

A. I find comfort in people and things that are familiar to me

B. If everyone stick to what they are supposed to do, there will be no problem in this world

C. I prefer to live in the moment, enjoy the present instead of worrying about the future, or about things that I cannot control.

D. Living on day-to-day basis makes me nervous. I must have a set goal in life, and I am not afraid to work towards achieving my goals

E. The society is just as important as the individual, so we should not be selfish and think just for our own self. The right thing to do is one that is for the good of the future.

F. I admire and look up to people who are in position or in power. I want to be like them. It’s important that other people look up to me too.

A. There is no need to fix something that is not broken

B. I would give up my career for my family

C. I find that anything new and unique is exciting. I don’t want to be left behind.

D. I aim to be great in the things that I do and to be successful at doing them

E. I believe that we must always do the right thing, and then do it right.

F. What others think of me affects what I think of myself

A. I prefer to use brands that I grew up with

B. I would go for brands that are tried and tested

C. I tend to go for products/brands that is not ordinary, or one that gives me new pleasures

D. I prefer to buy brands that is practical, and of good quality

E. I prefer products/brands that serves a certain cause that I believe in

F. It’s worth buying branded good because they are a reflection of me

Screening Questionnaire for 6 Malay Segments

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