DMD Course Refresher Quiz

Which of the following does not describe the purpose of digital media?
Generate traffic
Increase bounce rate
Generate awareness
Increase engagement
Which of the following platforms is not a search engine?
Pinterest
Google
Twitter
YouTube
Which of the following best describes an organic promotional activity on Social Media?
Promoted post
Boosted post
Paid brand partnerships
Cross-Platforming
Social media is most effective at which stage of the Digital Marketing Sales Funnel?
Consideration & Conversion
Retention
Awareness & Interest
Sales
Which of the following is NOT a benefit of starting a blog?
Increase a website’s SEO
Build a community around a topic/area of interest
Go viral on social media
Share your thoughts/opinions of subject matter
Which of the following is likened to being ‘keywords for social media’?
Hashtags
Geo-location tags
Meta tags
Captions
Which of the following is NOT a major consideration when selecting a digital platform?
Your audience and how they use the proposed platform
How often you plan to share content
The type of content you are able to produce
The social media platform the CEO uses most often
What is the best strategy to avoid content fatigue?
Post the same content on different platforms
Vary the times that content is posted on digital platforms
Change caption to match the platform
Differentiate content across platforms
What is a content pillar?
Content developed around expertise
Content created for specific platforms
Content grouped under a category or theme
Topics relevant to your brand
What does the term ‘conversion’ mean in digital marketing?
How many persons follow your page
How often persons engage with your social media content
When a user completes a desired action/goal
Visitors to a landing page
In Digital Marketing what is meant by KPI'S?
Quantifiable goals that help you to track and measure success of your online activities
Tool to help you track content performance
Online business goals
Metrics used to measure goals
Which of the following is considered a vanity metric?
Likes
Follows
Comments
All of the above
Which of the following are examples of Whitehat SEO?
Backlinks
Keyword rich blog posts
Multi media content on website
All of the above
Which of the following is an element of good content
Effective communication
Generalized audience targeting
Non-branded content
Content that uses a lot of jargon
Which of the following is NOT considered a good Digital Customer Service practice?
Responsiveness
Social Listening
Personalized engagement
Deleting negative feedback
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