SFMC EEB101 - Lirik | Take the Quiz

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain complaint, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status?

Create a suppression workflow for the unsubscribed accounts

Import unsubscribes into a data extension, then update status with a query

Create an automation triggered on unsubscribes from the other system

Import unsubscribes with the appropriate status into All Subscribers

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile, Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Given that NTP is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe? Choose 2 Answers :

Subscriber can choose to presubscribe to the used for the send

Subscriber can choose to be removed from the data extension

Subscriber can choose to be unsubscribed from all NTP publications

Subscriber can choose which publications to unsubscribe from

Northern Trail Outfitters (NTO) would like to target members who recently reviewed and opened any promotional email with the subject line “NTO Spring Sale”. Which feature should be used to target these members?

Engagement Split

Group Refresh

Email Send Report

SQL Query Activity

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program, NTO wants to test whether one, two, or three welcome email would result in a higher rate of conversion. How can this be accomplished most efficiently?

Journey Builder using a Random Split with three branches

Automation Studio with three separate Welcome automations

A series of A/B tests to determine the number of emails

Journey Builder using a Decision Split with three branches

NTO has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in the Marketing Cloud and then called into the emails dynamically. Each time a change is made to the content, a new, updated file is dropped on NTO’s FTP. A proof email is then sent to business stakeholders for final approval. Using automation studio, how can NTO ensure that the catalog stays up-to-date?

Create an API-driven process to put the data directly into the data extension when any data is changed.

Create a file drop automation to import the file when placed on the specified directory on the Enhanced FT

Create a scheduled automation that runs every 15 minutes to import the file multiple times a day

Create a scheduled automation to import the file, and send proof emails each morning when changes were detected

Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company’s loyalty and non-loyalty members. How should NTO build the email?

Create dynamic content with a SQL Query activity.

Create a template-based email using dynamic content.

Create multiple versions of the email for loyalty and non-loyalty members.

Create a template and lock content In the template.

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks. Which 2 A/B test options should be used?

The test administrator selects the desired audience test segment sizes

The test administrator manually selects the version to send to the remainder

The system automatically sends the winning version to the remainder audience

The test administrator chooses which subscribers to place in each audience

A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers :

Tell customers why they want to receive NTO emails

Set expectations on send frequency and schedule

Automatically opt-in all new customers

Ask for detailed demographic information

Use explicit opt-in for any new web sign-ups

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated?

A scheduled automation to import a file containing all of their subscribers

A scheduled automation to occur every 15 minutes to ensure the data is current

A file drop automation to execute an import every time a record is updated or added

A scheduled automation to import a nightly file of updated or changed records

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

Include Hero_CTA1 In the filename for each Hero Image

Add “Hero_CTA to the Tracking Alias field for each link

Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”

Include “Hero_CTA” in the Link Tooltip field for each link