Prelims - Crossroads of Reckoning
Prelims - Crossroads of Reckoning
Welcome to the Prelims - Crossroads of Reckoning quiz! Test your knowledge on marketing, branding, and current industry trends. This quiz is designed for individuals interested in enhancing their understanding of key marketing concepts and the latest developments in the fashion and entertainment sectors.
Participate now to:
- Assess your marketing knowledge
- Learn about major brands and trends
- Challenge yourself with industry-related questions
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions, marketers must make about
Promotion
Price
Distribution
Product
Name the brand which has teamed up with H&M to manufacture 'ready-to-wear' apparels.
Neerus Emporium
Malhotras
Sabyasachi
Biba
Reliance Industries Limited (RIL) is set to partner with which brand to open a restaurant in its upcoming luxury mall in Mumbai?
Emporio Armani
Ohris
Coco Food Products
Cult Fit
According to Parasuraman, Zeithmal & Benny, the most important determinant of service quality is:
Responsiveness
Reliability
Assurance
Seller behaviour
During a service recovery effort, the employee was very empathetic to the customer's plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was later than the customer had anticipated. As a result, the recovery effort violated the customer's _______ justice need.
Social
Interactional
Procedural
Distributive
PVR Cinemas is a film entertainment public ltd company. What is the full form of PVR?
Public Video Reel
Priya Video Reel
Pankaj Video Roadshow
Priya Village Roadshow
India clocks over 5.5 billion hours on _______ app in 2019 :
Instagram
Twitter
Musically
Tick tok
If the product passes through a long channel of distribution, the marketer will have to give importance to :
Direct Selling
Advertising
Personal Selling
Sales Promotion
Which IPL team has scored 100% gain in valuation in 2020?
Mumbai Indians
Chennai Super Kings
Kolkata Knight Riders
Sunrisers Hyderabad
Name the brand which has been launched in London in February 2020
Ola
Dunzo
Google Pay
Phone Pe
Under ________ marketing, every customer is treated as unique.
Word of mouth
Viral
Guerilla
One-on-one
Which of the following are possible pricing objectives?
To maximise profits
To achieve a target market share
To match the competition, rather than lead the market
All the above
Which of the following is NOT a function of marketing as a managerial?
Understanding consumer needs
Allocation of marketing
Environmental scanning and market opportunity analysis
Development of a competitive marketing plan and strategy such that an organisation is able to satisfy not only the consumers needs but also achieve its own objectives
Whom did Tata recently rope in as their Brand Ambassador ?
Shardul Thakur
Yuzvender Chahal
Hardik Pandya
Bhuvaneshwar Kumar
How many tax slabs did the Government add in this year's Budget?
2
3
4
5
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