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Chapter 8 Objective 1

Which of these is not a Levels of Products
Augmented Product
Actual Poduct
Consumer Product
Core Customer Value
The four Industrial Products are: Convenience, Shopping, Specialty, and Unsought
True
False
Which of these is not an example of a Shopping Product?
Furniture
Car
Fast Food
Appliances
A car is an example of what type of Product?
Unsought
Specialty
Convenience
Shopping
Ideas can not be Marketed.
True
False
People can also be thought of as products.
True
False
Which of these is not an Industrial Product Group
Materials and Parts
Capital Items
Supplies
Services
Organizations often carry out activities to “buy” the organization itself.
False
True
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