Digital Transformation Day Pre-Assessment
You have 25 minutes to complete this quiz. To begin the quiz, click "Next."
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If you need a break at any point, you can click the "Save for Later" button which will provide you with a unique user code. To continue where you left off, click the original link you were sent, select "Continue Quiz" on this first page, and enter your unique code in the pop-up box.
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Note that for questions with multiple answers, even correctly selected answers will show up red when you progress to the next page. The green/red coloring on the question number guide along the bottom can be used to keep track of questions correctly/incorrectly answered.
You have 25 minutes to complete this quiz. To begin the quiz, click "Next."
-
If you need a break at any point, you can click the "Save for Later" button which will provide you with a unique user code. To continue where you left off, click the original link you were sent, select "Continue Quiz" on this first page, and enter your unique code in the pop-up box.
-
Note that for questions with multiple answers, even correctly selected answers will show up red when you progress to the next page. The green/red coloring on the question number guide along the bottom can be used to keep track of questions correctly/incorrectly answered.
To which team do you belong?
How excited are you for Digital Transformation Day?
The first section of the quiz assesses your general knowledge of digital marketing.
The first section of the quiz assesses your general knowledge of digital marketing.
What are the three pillars of our digital approach for 2017 & beyond?
Immediacy, relevancy, addressability
Audience & data centricity, 1:1 relationships, conversion focus
Customer engagement, clear communication, acquisition
Customer tagging, information management, conversion focus
When in-flight, brand teams should optimize their plans...
Daily
Weekly
At least every 2 weeks and more frequently if the wave is short
Monthly
Which metric is the LEAST predictive of sales?
Impressions
Clicks
Conversions
Store visits
Who is responsible for reviewing the metrics dashboard on a weekly basis? SELECT ALL THAT APPLY
VP
Brand director
Senior brand manager
Brand experience & digital manager
DAT team
What is the lead channel for traffic to brand websites?
Direct
Social media
E-mail
Search
What is consistently ranked by B2C marketers as the marketing channel with the highest ROI?
Social media
Traditional media
Influencer marketing
Packaging
E-mail
Something not listed here
This section assesses your knowledge of Customer Relationship Management (CRM) and Marketing Automation
This section assesses your knowledge of Customer Relationship Management (CRM) and Marketing Automation
What is Consumer Relationship Management (CRM)?
It's a software to send text messages to phone numbers
It's a database of names, emails and phone numbers to understand who are our consumers
It's the practice of managing and analyzing consumer interactions and data throughout the consumer decision journey
It's a series of email sent to opt-in emails in the brand database
Which channels can be involved in CRM? SELECT ALL THAT APPLY
Phone/text messages
E-mail
Social media and other websites
Events
Which of the 5Cs is appropriate for CRM at Pernod Ricard? SELECT ALL THAT APPLY
Connect
Convince
Convert
Consume
Continue
How often should you improve CRM tactics and ideas?
As often as possible and appropriate
Every activation
Every quarter
Every fiscal year
Whose job is CRM? SELECT ALL THAT APPLY
Brand director & digital manager
Senior brand manager
Brand VP and brand director
Digital team
Which of the 5Cs has the greatest long-term value?
Connect
Convince
Convert
Consume
Continue
This section assesses your knowledge of Modern Media Planning
This section assesses your knowledge of Modern Media Planning
All real time bidding is programmatic, but not all programmatic is real time bidding
True
False
It depends on local regulations
It depends on your ISP
Our media strategy should be determined by... SELECT ALL THAT APPLY
Leveraging our CDJ research
Informed by data (1st, 2nd, and 3rd party sources)
Based off of what TV inventory we can secure
Understanding our consumers and developing actionable insights
TV advertising is dead
True
True for spirits, after it was banned in 1986
False, but no spirits brands have run TV ads since 2013
False
What percentage of display media is currently purchased programmatically in the US
24%
51%
72%
84%
In which media channels can you purchase inventory programmatically? SELECT ALL THAT APPLY
Mobile
Display
Digital out of home
Connected TV
What is PRUSA's viewability threshold?
We should not care about viewability or verification
We should be measuring all possible media at least 70%
Our media should be 100% viewable all the time
We currently monitor our viewability thresholds and will begin rolling out our formal stance soon
When should I brief my IAT when launching a new campaign
16 Weeks before campaign launch
10 Weeks before campaign launch
4 Weeks before campaign launch
Whenever it's ready
Who should be consulted when finalizing media / agency briefs? SELECT ALL THAT APPLY
The Media Team should provide input
Agencies should provide input
Analytics should provide input
Consumer Planning should provide input
This section assesses your knowledge of e-commerce and Digital Commercial Tools
This section assesses your knowledge of e-commerce and Digital Commercial Tools
What percentage of consumers consult online reviews before making a purchase?
17%
30%
65%
>90%
Consumer reviews are LESS important than industry awards and medals in e-commerce
True
True for spirits, but false for most categories
False, except for Amazon
False
Which of the following channels typically has the greatest e-commerce conversion?
Social media
Billboards
Search
Display ads
A product page with no content is better than a product page with negative reviews
True
True, unless you have a "Site Under Construction" designation
False, but only after you cross 100 negative reviews
False
What are the key drivers of Pernod Ricard's global e-commerce strategy? SELECT ALL THAT APPLY
Price
Convenience and selection
Online exclusive products
Exclusive rebates
What was the total value of wine & spirits e-commerce in the US in 2016
$1 Billion
$242 Million
$694 Million
$146 Million
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