Vitral Innovations - Brand Archetype Quiz
Vitral Innovations Brand Archetype Quiz
Discover the essence of your brand with our insightful quiz! Uncover your brand's unique persona and how it resonates with your audience through a fun and engaging process.
In just a few minutes, you'll:
- Identify key traits that define your brand
- Understand how to position your brand in the market
- Learn what values you can emphasize to connect with your customers
Which pair of words best describe your brand?
Approachable and for Everyone
Inspirational and Magical
Bold and Adventurous
Passionate and Loving
A Winner and Driven
Imaginative and Talented
Caring and Considerate
Radical and Different
Insightful and Knowledgeable
Playful and Amusing
Leadership and Influence
Goodness and Happiness
How would you like your brand to be seen by customers?
Hero
Best Friend
Creative
Teacher
A Geek
Explorer
Helper
Expert
An Entertainer
Pioneer
What does your brand offer consumers?
Predictability and Stability?
Risk, Change and Excitement?
Which of the following need does your brand fulfil?
Sense of Belonging
Intimacy
Pleasure
Knowledge
Service
Empowerment
Liberation
Safety
Innovation
Control
Adventure
Mastery
What Colour would you Most associate with the Personality and Outlook for your Brand?
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Does your brand focus more on Social Values or Individual Values?
Social values (e.g. Friendship, Unity, Popularity and Community)
Individual Values (e.g Individualism, Esteem and Freedom)
How does your brand, product or service help people?
It offers people Freedom or Escapism
It helps people have Fun and Enjoy life
It offers Safety and Protection
It Educates or helps people Realise their Potential
It Motivates people to Achieve or be Better
It helps people Create and Inspire
It Leads the Way
It Breaks Conventions and the Status Quo
Gives people the sense of Belonging and Acceptance
It Transforms peoples Lives or Amazes them
It helps people Enjoy and Realise the Child within them
Makes people feel Loved, Wanted and Indulged
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