business quiz

1. Questionnaires, Focus groups or consumer panels, Observation, Test marketing are methods of______.

2. Media, business websites, commercial publications are ___________.

4. Gender, nationality, language, are ____________, that is information about attitudes, beliefs, and intentions, usually written in words or recorded – in a video clip.

5. Age , weight, height, income, percent of a group are __________, information that can be quantified, that is, expressed in numbers.

6. _________ is research collection of data that already exists.

7. _________ are questions with limited range of responses: 1 to 5 agree or disagree qs, MCQs, How many times?

8. ______ are questions people don’t choose from a list of responses, and say whatever they want. How would you improve quality…?

9. In _____, groups of customers are asked for feedback about products over a set period.

10. In __________, researchers watch the behavior of customers. Record time customers spend in store and displays looking at products.

11. _________ , you are selling a new product in a restricted geographical area to test it and sales level before national launch.