Business quiz
Business Research Methods Quiz
Test your knowledge of essential business research methods in this engaging quiz! Discover the differences between primary and secondary data, qualitative and quantitative research, and various data collection techniques.
- 10 multiple choice questions
- Understand research methodologies
- Enhance your business acumen
1. Questionnaires, Focus groups or consumer panels, Observation, Test marketing are methods of______.
Primary research
Secondary research
Quantitative data
Qualitative data
2. Media, business websites, commercial publications are ___________.
Primary data
Secondary data
Quantitative data
Qualitative data
4. Gender, nationality, language, are ____________, that is information about attitudes, beliefs, and intentions, usually written in words or recorded – in a video clip.
Qualitative data
Quantitative data
Market analysis
Marketing
5. Age , weight, height, income, percent of a group are __________, information that can be quantified, that is, expressed in numbers.
Quantitative data
Qualitative data
Secondary data
Market orientation
6. _________ is research collection of data that already exists.
Primary research
Secondary research
Quantitative data
Qualitative data
7. _________ are questions with limited range of responses: 1 to 5 agree or disagree qs, MCQs, How many times?
Open questions
Closed questions
Primary data
Secondary data
8. ______ are questions people don’t choose from a list of responses, and say whatever they want. How would you improve quality…?
Open questions
Closed questions
Primary data
Secondary data
9. In _____, groups of customers are asked for feedback about products over a set period.
Test marketing
Questionnaires
Focus groups
Observation
10. In __________, researchers watch the behavior of customers. Record time customers spend in store and displays looking at products.
Focus groups
Surveys
Test marketing
Observation
11. _________ , you are selling a new product in a restricted geographical area to test it and sales level before national launch.
Questionnaire
Test marketing
Observation
{"name":"Business quiz", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Test your knowledge of essential business research methods in this engaging quiz! Discover the differences between primary and secondary data, qualitative and quantitative research, and various data collection techniques.10 multiple choice questionsUnderstand research methodologiesEnhance your business acumen","img":"https:/images/course6.png"}