Big Barriers to Growth

What was the growth brief for Sainsbury's 'Try Something New Today'?

Get existing customers to buy more often – Frequency

Get more customers buying the brand – Penetration

Get customers to spend more with you each time - Transaction/ value

What was the growth brief for Peleton 'You Could Just Ride'?

Get existing customers to buy more often – Frequency

Get more customers buying the brand – Penetration

Get customers to spend more with you each time - Transaction/ value

What was the growth brief for Axe 'Spray More Get More'?

Get existing customers to buy more often – Frequency

Get more customers buying the brand – Penetration

Get customers to spend more with you each time - Transaction/ value

What was the growth brief for Compare the Market 'Meerkat Toys'?

Get existing customers to buy more often – Frequency

Get more customers buying the brand – Penetration

Get customers to spend more with you each time - Transaction/ value

What was the growth brief for MoneySuperMarkets 'MoneySuperSeven'?

Get existing customers to buy more often – Frequency

Get more customers buying the brand – Penetration

Get customers to spend more with you each time - Transaction/ value

What was the growth brief for Tesco Finest?

Get existing customers to buy more often – Frequency

Get more customers buying the brand – Penetration

Get customers to spend more with you each time - Transaction/ value

What was the growth brief for Marmite's 'Just Don't Forget It'?

Get existing customers to buy more often – Frequency

Get more customers buying the brand – Penetration

Get customers to spend more with you each time - Transaction/ value

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