Digital Marketing (Section A - 30 Marks)
_________________ doesn’t fall under the category in digital marketing.
Billboard
Radio
Television
All of the above
_______________ can be described under Types of Digital Marketing.
Search Engine Optimization (SEO).
Search Engine Marketing (SEM).
Social Media Marketing.
All of the Above.
Which of the following is incorrect about digital marketing process?
Digital marketing cannot be done offline.
In general, digital marketing can be understood as online marketing web marketing and email marketing.
Digital Marketing requires electronic devices for promoting goods and services.
Digital marketing can only be done offline.
Which of the following is a type of Marketing does not fit under digital marketing?
Email-Marketing.
Web Marketing.
Content Marketing.
Telemarketing.
Which of the following factors are responsible for leaving an impact on the Google Page Rank?
The text depicting inbound links to a page of a website.
The subject matter of the site providing the inbound link to a page of a website.
Total number of inbound links to a website’s page.
The number if outbound links on the page that contains the inbound link to a page of a website.
What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?
Direct Marketing.
Internet Marketing.
Electronic Marketing.
Interactive Marketing.
SERPs is?
Search Engine Resolution Property.
Server Enterprise Reserve Pages.
Search Engine Results Pages.
Secure Enterprise Resources Pages.
Correct form of SMART goals.
Specific, Measurable, Achievable, Realistic, Time-related.
Searchable, Manageable, Authoritative, Resolutions and Targets
Special, Meaningful, Accessible, Resolvable, Top-rated
Secure, Moveable, Automated, Reportable, Techniques.
9. KPIs are ______
Useful metrics for objective measurement.
Screening metrics for error.
Acting on the collected data to produce different results.
Researching the collected data to match results.
Which of the following statements is true?
Keyword research and analysis is an important part of SEO.
SEO is a technique used for designing and developing a website to rank low in search engine results.
Mobile friendliness is only used for ranking the websites.
Title content should up to 80 characters.
Which search engines support the Schema.org protocol?
Google.
Bing.
Yahoo.
All of the above.
SERPS usually include…
Paid and organic advertising.
Short tail focused content.
All the web pages that are relevant to a search term.
None of the above.
In HTML the title tag is NOT _____________
Used by search engines to understand meaning of the web page.
A place to specify a website address.
Usually used by search engines to link to a web page from SERPS.
Used for the positioning of a primary keyword for the page.
What is the key revenue generation source for search engines?
Organic search advertising.
Paid search advertising.
CTR on all links.
Directory listings.
15. A short-tailed keyword is ________________
Shortened URL link.
A one or two words long search term.
A search term which is easy to optimize and bring a lot of relevant traffic.
None of the above.
Rich snippets offer the advantage of…?
Preventing Google from better understanding your context for display in SERPS.
Making your website accessible to mobile devices.
Speeding up the way to access your website.
Presenting the content of your website with enhanced SERP visibility and engagement.
The purpose of Digital Marketing is…?
Leverage on digital platform to promote and sell goods and services.
To save time and effort in marketing.
To encourage users to use mobile devices like mobile phones and mobile tablets.
To protect the environment as print media is bad for the environment.
What is a factor to ensure consistently good ranking on a search engine?
Good keywords.
Better Details.
Good Users.
Number of back links.
PPC is the acronym for?
Problematic Placement.
Program Pay Connections.
Pay Per Click.
Programmable Protocol Connections.
The ultimate form of marketing communications which known as a ’pay-per-performance marketing method’ and it’s a commission-based.
Viral marketing.
Email Marketing.
Affiliate Marketing.
Outbound Marketing.
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