Quiz #1

Public relations is a worldwide industry. While it is most developed in the US, what country is considered the "new frontier" for public relations?

Japan

United States

China

South Africa

Public relations is a strategic communication process that builds mutually beneficial relationships between an organization and its publics.

true

false

Which of the following is the first element of the public relations process?

research

action

evaluation

communication

Which of the following makes public relations a cyclical process?

program assessment and adjustment

feedback

policy formation

programming

Which of the following is accurate with regard to the relationship between public relations and advertising?

Public relations is narrower in scope.

Advertising is more focused on internal audiences than public relations.

Advertising is usually seen as more credible than public relations.

Advertising is usually more costly.

The RACE acronym stands for:

research, action, creativity, evaluation

research, action, communication, exaggeration

review, action, communication, evaluation

research, action, communication, evaluation

IMC stands for:

ideas, Methods and Communication

Imagining, Making Change

Integrated Marketing Communications

Image Making Consulting

Public relations practitioners write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses.

True

False

Journalism and public relations are fundamentally different in scope.

True

False

Business/economic competence is considered an essential ability for those pursuing a public relations career.

True

False

Who was the first politician to publish a book, Commentaries, which he used to further his ambitions?

Pope Urban II

Herodotus

Julius Caesar

Saint Paul

What organization or family is Ivy Lee best known for counseling?

The Rockefeller Family

Ivory Soap

BBC

Arthur W. Page advocated that public relations was a

management function

negotiating function

humanistic function

media-centric function

Which is NOT a reason why there is an influx of women working in public relations?

Women can start public relations firms without a lot of capital.

Women tend to have better listening/communication skills than men.

Women have a better business or bottom-line sense than men

Women make more money in public relations than in most comparable fields.

Which one is NOT a correct "matching pair"?

1900s/press agentry model

1920s-1960s/psychological and social effects of persuasion

1900-1920/public relations an extension of the journalistic function

The first president to make extensive use of press conference was

Andrew Johnson

Harry Truman

Theodore (Teddy) Roosevelt

Franklin Roosevelt

Edward Bernays is credited with the introduction of the "scientific persuasion" methods and is dubbed the Father of modern PR.

True

False

Women constitute about 70% of all public relations practitioners

True

False

Which one is NOT a current trend in the evolution of PR:

a decreased focus on measurement of PR campaigns

the need to develop corporate social responsibility (CSR)

the growth of mobile media

the need to deal with a multicultural world