Quiz #1
Public Relations Mastery Quiz
Test your knowledge of public relations with our engaging quiz! This quiz comprises 19 thought-provoking questions that will challenge what you know about the industry, its history, and key figures.
Whether you're a PR professional or just starting your journey, this quiz is perfect for you! Here are some highlights:
- Explore essential PR concepts
- Learn about influential figures in PR history
- Assess your understanding of PR processes and trends
Public relations is a worldwide industry. While it is most developed in the US, what country is considered the "new frontier" for public relations?
Japan
United States
China
South Africa
Public relations is a strategic communication process that builds mutually beneficial relationships between an organization and its publics.
True
False
Which of the following is the first element of the public relations process?
research
Action
Evaluation
Communication
Which of the following makes public relations a cyclical process?
Program assessment and adjustment
Feedback
Policy formation
programming
Which of the following is accurate with regard to the relationship between public relations and advertising?
Public relations is narrower in scope.
Advertising is more focused on internal audiences than public relations.
Advertising is usually seen as more credible than public relations.
Advertising is usually more costly.
The RACE acronym stands for:
Research, action, creativity, evaluation
Research, action, communication, exaggeration
Review, action, communication, evaluation
research, action, communication, evaluation
IMC stands for:
Ideas, Methods and Communication
Imagining, Making Change
Integrated Marketing Communications
Image Making Consulting
Public relations practitioners write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses.
True
False
Journalism and public relations are fundamentally different in scope.
True
False
Business/economic competence is considered an essential ability for those pursuing a public relations career.
True
False
Who was the first politician to publish a book, Commentaries, which he used to further his ambitions?
Pope Urban II
Herodotus
Julius Caesar
Saint Paul
What organization or family is Ivy Lee best known for counseling?
The Rockefeller Family
Ivory Soap
BBC
Arthur W. Page advocated that public relations was a
Management function
Negotiating function
Humanistic function
Media-centric function
Which is NOT a reason why there is an influx of women working in public relations?
Women can start public relations firms without a lot of capital.
Women tend to have better listening/communication skills than men.
Women have a better business or bottom-line sense than men
Women make more money in public relations than in most comparable fields.
Which one is NOT a correct "matching pair"?
1900s/press agentry model
1920s-1960s/psychological and social effects of persuasion
1900-1920/public relations an extension of the journalistic function
The first president to make extensive use of press conference was
Andrew Johnson
Harry Truman
Theodore (Teddy) Roosevelt
Franklin Roosevelt
Edward Bernays is credited with the introduction of the "scientific persuasion" methods and is dubbed the Father of modern PR.
True
False
Women constitute about 70% of all public relations practitioners
True
False
Which one is NOT a current trend in the evolution of PR:
a decreased focus on measurement of PR campaigns
the need to develop corporate social responsibility (CSR)
the growth of mobile media
The need to deal with a multicultural world
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