Quarterly Quiz Q4 2017 - Master Quiz
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Please select your team:
Please select your office:
Please select when you started at Criteo:
In an ideal scenario we want to collect as much information as possible from our App advertisers. What exactly do we need to collect?
Listing, Product View, Basket and Transaction Event
Listing, Product view, Basket, Transaction and Launch event
Home event only
Download and Transaction Event
What are Universal Links, and what are they needed for?
Universal Links is a Criteo feature that the client needs to implement in the app. It allows Criteo to track sales properly.
Universal Links is a feature available in both Android and IOS. It helps with the redirect into the app.
Universal Link is an iOS feature. It allows to seamlessly redirect clicks from different environments to the client’s app.
Universal Link is a mandatory event that needs to be implemented in the app in order for Criteo to track the redirection properly.
Which of the following is the preferred integration method for App Advertising and why?
App Events SDK. It is the most accurate events tracking method as it tracks the most data.
App Events API. It allows for more flexibility internally as updates can be done without the client’s intervention.
Mobile Measurement Partners. It allows us to collect more information across all partners to fuel the Criteo engine.
No preferred integration method. It only depends on the client’s technical set-up.
A client is working with Facebook directly to promote their app. Which elements would you use to pitch Criteo’s app solution against this? (Multiple correct answers)
Facebook only displays previously-viewed products and best-selling items. This is a missed opportunity for advertisers.
Unlike Facebook, App Advertising through Criteo Dynamic Retargeting allows to accurately target audience segments.
Unlike Facebook, App Advertising through Criteo Dynamic Retargeting drives an average 28% sales due to new Product discovery
As a social network, Facebook is not able to reach users along their entire shopping journey
True or false? A client who is live on Facebook DPA for Mobile Web is automatically live on DPA for App.
False. It is necessary to activate DPA for App separately if the client wants to manage their budgets separately
False. TS needs to activate DPA for App in TOP
True. A client who is live on DPA is automatically live for both Mobile Web and App
True. Criteo can’t track Facebook DPA for App though. Clients should use their own Analytics Tool for tracking.
Where does Criteo serve banners for app campaigns?
App inventory
Mobile web inventory
App and mobile web inventory
Desktop inventory
In general, how does the conversion rate of app campaigns compare to web? (Multiple correct answers)
Conversion rate of app campaigns is higher
Conversion rate of app campaigns is lower
Conversion rates of app campaigns and web are equal
App conversion rates are similar to desktop conversion rates
What is the key metric to track performance in app retargeting campaigns?
COS or CPO, whatever the client's web KPI metric is
Cost per app install
New app customer rate
Landing rate
Should your app retargeting campaign spend more or less than your web retargeting campaign?
Depends on the advertiser - some clients have apps that receive more traffic than their website, in which case the app should see higher spend
Web campaigns will always see higher spend
Depends on the vertical, higher spend in app for travel, lower spend for retail
App install campaigns should see higher spend than web retargeting, but that is not the case for app retargeting campaigns
Which of the following are the best fit for Criteo app retargeting campaigns? (Multiple correct answers)
Companies that sell a service such as Uber
ECommerce companies that have apps selling products
OTA's that have apps, like Booking.com or Kayak
All of the above
Which of the following accounts are eligible for ARO? (Multiple correct answers)
Uncapped budget, DPA live
Uncapped budget, stop & go campaign
Capped budget, DPA live
Uncapped budget, app campaign
With AO, is it possible to have different COS or CPO targets per category?
Yes, it is recommended to optimize performance
Yes, it is possible in certain cases, you should contact your local AX for recommendation
No, AO can only be set at campaign level
No, AO can only be set at advertiser level
What are the benefits of AO? (Multiple correct answers)
More convenient campaign management: no need to adapt CPCs manually
Estimated +5% Rext uplift at same performance target
Increase around +15% of high margin products displayed in banners
No missed opportunity: CPC management will immediately react to all engine improvements
Which of the following statements are TRUE about minimum CPCs and AO campaigns? (Multiple correct answers)
You have to set a minimum CPC for AO campaigns and the engine will not go lower than this minimum CPC set for the campaign.
There is no minimum CPC for AO campaigns. The engine will flex CPC bids to reach the agreed target COS/CPO.
There is no minimum CPC for AO campaigns but a minimum CPC set in TOP can still remain effective for another campaign of the same client that is not AO.
You have to set a minimum CPC for AO campaigns. At the same time you can have different minimum CPCs for other campaigns of the same client that are not AO.
Which of the following describe the eligibility for ACO? (Multiple correct answers)
The campaign has to be run in CRO model for at least 7 days.
The campaign needs to have 3 or more sales per day on average in the last 30 days.
Cross-device is deployed for the advertiser
The client is live on DPA
What is the requirement when you set the target value for ACO?
The target value should be set in the range of ±20% in the last 7 days
The target value should be set in the rage of ±5% in the last 7 days
The target value should be set in the range of ±20% in the last 30 days
The target value should be set in the range of ±5% in the last 30 days
What is the main objective of Criteo Audience MatchBETA campaigns?
Improve lower funnel campaign performance
Drive new sales and get incremental budgets by targeting new audiences
Answer advertisers requests to use their CRM data
Improve mid funnel campaign performance
Which of the following are possible use cases for Criteo Audience MatchBETA? (Multiple correct answers)
Re-engagement (e.g. Of inactive or seasonal buyers)
Cross-selling of complementary products
Upgrade (audiences likely to upgrade)
Up-sell (e.g. Promote bundle offers)
One of the KPIs we look at for Criteo Audience MatchBETA is the match rate. What is our average match rate?
30%
50%
60%
80%
What is a best practice for campaign set up?
Only target incremental shoppers
Start with high CPC and decrease it progressively to reach ROI
Compare CPCs across existing campaigns
Exclude context 0 users
What are we doing to increase our match rate? (Multiple correct answers)
Daily user matching
Remove dead cookies
Match users only one time when the campaign is launched
Constantly grow Criteo's identity graph
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Days since last visit
Context 0
Location
CPC
What type of data can be directly used by Criteo Audience MatchBETA campaigns?
1st party emails
Device ID
Demographic data
Cookie data from sources not collected by Criteo
Your client wants to maximize the audience that will receive cross-device Audience Match banners. In this use case, what should you do for the overlap audience (members that are on the Audience Match list and already in the lower funnel cookie pool)?
Do not use audience for either campaign
Nothing, it is fine for audiences to overlap
Exclude audience from audience match campaign
Exclude audience from display retargeting campaign
Why is campaign performance at risk when you exclude audiences from your existing display campaign for CAM? (Multiple correct answers)
Because the engine prioritizes the campaign that will deliver a greater performance, and recent visitors and shoppers are more likely to engage and convert
Because you are taking budget away from the existing display campaign
Because you are lowering the CPC of your existing display campaign to account for the decreased budget
Because campaign performance between your existing display campaign and CAM campaign is relative, and should be compared against one another
Why are DSPs weak compared to Criteo? (Multiple correct answers)
Inconsistent shopper identity
Manual workflows
Transparent inventory
Hard to use platforms
What could explain low matching rates? (Multiple correct answers)
The client is not passing hashed emails in their web tags and/or app events
Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser's normal retargeting audience
We have a low hashed email coverage in the advertiser's country
The client incorrectly hashed emails themselves before uploading to the client platform
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail client
Retail and travel clients
Fashion, retail, and classified client
Why do we need advertisers to provide a Criteo Product Feed? (Multiple correct answers)
Because multiple product images can be provided and used in our banners
Because we will stop supporting other feed types from January 1st, 2018
Because it makes feed import more stable and faster
Because with it, advertisers will be able to leverage new products and features, such as Criteo Sponsored Product and Criteo Customer Acquisition
Select the right definition of GTIN and MPIN (2 correct answers)
GTIN is a globally unique product identifier
GTIN is Google's unique product identifier
MPN is a universal product identifier in the global marketplace
MPN is a number that uniquely identifies the product to its manufacturer
What information does the advertiser need to pass us to consider Criteo Product Feed fully deployed?
Brand and GG category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data is required for Criteo Sponsored Products
The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased if they are not likely to buy again
It is not required or recommended that we receive brand data from an advertiser
On what type of inventory do we display Video ads?
Instream only
Outstream only
Instream and Outstream
Instream, Outstream, and now In-App
What elements can be changed or added currently in the Video Layout? (Multiple correct answers)
Text Colors
Shapes Colors
Coupons
Clients’ music tracks
For a Criteo video ad, can a client track impressions and views (how long a video has been seen by a user)?
Yes, clients can track both impressions and views.
No, impression and view tracking are not possible currently. This is on the roadmap.
No, only impression tracking: the client will be able to see the number of impressions but won’t be able to track for how long a user has seen the video.
No, only view tracking: the client will be able to track the skipped ads and the ones viewed entirely.
Which publishers have we successfully integrated for video ads?
The main video RTBs
The main video RTBs and Youtube
The main video RTBs, Youtube and Facebook
The main video RTBs, Youtube, Facebook and TV
Which of the following are key selling points for Criteo video ads? (Multiple correct answers)
No added cost or time for the client: We use the client’s existing creative assets to generate the video ads dynamically.
Multiple product links: Each sequence within the video is clickable and will bring the user to the relevant areas of the client’s website.
Video ads can be used to deliver against branding KPIs on objectives such as awareness, perception and lift
Video ads have the highest level of post view engagement out of any ad format. Criteo only charges the client for direct clicks on the ad though.
Which of the following best describes a Criteo video ad?
Twenty seconds long featuring three products (five seconds each) plus a branded intro and outro, with accompanying music track
Fifteen seconds long featuring four products (three seconds each) plus a branded intro, with accompanying music track
Twenty seconds long featuring ten products (three seconds each) plus a branded intro and outro with accompanying music track
Thirty seconds long featuring three products (five seconds each) plus a branded intro and outro
Which of the following are common client challenges with using video advertising to drive shopper engagement and sales? (Multiple correct answers)
Costly and time-consuming video production
Lack of machine learning to deliver highly relevant products and messages
Difficulty in measuring revenue-based impact of video ads
Difficulty in generating shopper interest in the video format
Which of the following are UNIQUE differentiators of Interactive Video? (Multiple correct answers)
Recommends one hero product per video ad
Leverages Criteo's powerful machine-learning technology and massive amount of shopper data
Serves video ads at scale to customers throughout their buying journey
Builds custom interactive video sequences for each shopper
Which of the following is a best practice for activating video ads?
Split video and display campaigns
Merge video and display campaigns
Merge video with branding campaigns
Your client is concerned about the brand safety of video inventory. How could you respond? (Mutliple correct answers)
Video advertising enjoys the same brand safety benefits as display advertising
Criteo's buying platform is integrated with Integral Ad Science to ensure brand safe inventory
Criteo's publisher account teams regularly review metrics on publisher sites and terminate any that may be generating invalid traffic
Criteo is a member of the Trustworthy Accountability Group and partners with third-party technologies to prevent fraud and non-human traffic
What is the main objective of our App InstallsBETA product?
Increase app installs from shoppers by targeting an advertiser’s engaged shoppers with personalized ads.
Increase app installs from shoppers who have not yet engaged with the advertiser
Reduce cost per app install for our advertisers
Increase number of new customers for an advertiser by engaging mobile web shoppers with personalized ads
If the user has the app installed already, will we show them a banner? (multiple correct answers)
Yes, but we have plans to modify this behavior with R&D developments
No, we are able to exclude users who have already installed the app through cross-device matching
Yes, but once a user has installed the app following a click on one of our install banners, we will exclude them from the Install campaign
Yes, if the user already has the app (i.e. Organic download or driven by another provider), we won’t know they have the app and can target them with install banners
What is the recommended engine optimization model for App InstallsBETA campaigns?
Click optimizer
Conversion optimizer
Value optimizer
Revenue optimizer
Which Mobile Measurement Partners can we work with for App InstallsBETA?
Adjust only
Adjust and Kochava
Adjust, AppsFlyer and Kochava
Adjust, Apsalar, AppsFlyer, Kochava or Tune
What does deferred deeplinking do?
After clicking on the install banner, it directs the user to the app store instead of the advertiser’s mobile site
After downloading the app and opening it for the first time, it directs the user to the product that was featured in the install banner
After clicking on the install banner, it makes sure to direct the user to the correct app store
After downloading the app and opening it for the first time, it tracks the download
What metrics would we report to advertisers with our App InstallsBETA reporting? (Multiple correct answers)
Number of organic vs. Paid installs
% of installs attributed to Criteo and corresponding CPI
Revenue generated from all installs
CPO post install
If the CPI is too high for your campaign, what could you do? (Multiple correct answers)
If the volume is normal (greater than 100 installs per week), lower the CPC
If the volume of the campaign is too low (fewer than 100 installs per week), add a vCPC of up to 20%
If your advertiser is not benchmarking Criteo on cost-of-post-install-sale, separate buyers contexts (7 to 9) into a different campaign and bid higher
Turn off the campaign. Criteo's App InstallsBETA product is primarily supposed to generate as many installs as possible without regard to the quality of the install so CPI should be lower than other players
Which statements correctly describe Criteo Customer AcquisitionBETA? (Multiple correct answers)
A unique performance based solution that drives new sales conversions by finding and isolating new customers from existing ones across devices, apps and browsers using Criteo's powerful identity graph
A flexible commerce marketing solution for marketers to accurately target and re-engage their lapsed shoppers from CRM files with dynamic paid display ads across web, mobile browsers and apps
A unique performance based solution that maximizes online conversions using Criteo's machine-learning and proven product recommendation technology across acquisition campaigns
A unique performance based solution which places native product listings in locations throughout the purchase path of retailer sites and apps, promoting conversion and driving traffic for the retailer
What are the key benefits of Criteo Customer AcquisitionBETA for clients? (Multiple correct answers)
Reach up to 12x audiences and target shoppers across 1.2B active internet users
Access to proprietary user data such as demographics, interests and browsing behavior
Target highly relevant shoppers leveraging over 35M daily historic shopping and browsing events
Maximize ROI with a proven, performance-driven, CPC-based acquisition technology
Which clients are eligible for Criteo Customer AcquisitionBETA in Q4?
Retail clients only
Retail & travel clients
Fashion & travel clients
Fashion clients only
What is the expected performance of Criteo Customer AcquisitionBETA? (Multiple correct answers)
2x Lower Funnel conversion rate
Same ROI as Lower Funnel
70% renewal rate
+60% new client rate
What is the best targeting setup for Criteo Customer AcquisitionBETA performance wise?
Users who did not buy in the past 30+ days
Lapsed visitors and users who have never visited or bought from the website
Users who did not buy or visit the website in the past 60+ days
Only users who have never bought or visited the website
What is required to launch a Criteo Customer AcquisitionBETA campaign? (Multiple correct answers)
A minimum budget of 5K/month
Client signs a new IO
All campaigns will have budget smoothing activated by default
TS sets up the Customer Acquisition campaign in TOP
Your client is concerned that Criteo captures and shares individual user data such as personal information. How could you respond? (Multiple correct answers)
Criteo does not capture or share any personal, sensitive information
Criteo captures anonymously aggregated data from advertisers and publishers
Criteo only collects product categories from the client's website visitors
Criteo only shares personal, sensitive data with the client's permission
What criteria do Criteo use to compute similarity scores to determine a client's best prospects? (Multiple correct answers)
User engagement at vertical granularity
User demographic data at regional granularity
User product interest at product category granularity
User publisher browsing at URL granularity
What is the average percentage of unique users each client contributes to the data pool?
<1%
5%
10%
25%
What makes Criteo Customer AcquisitionBETA unique when compared to Facebook's acquisition offer? (Multiple correct answers)
Criteo targets customers in the retail & fashion verticals
Criteo has access to premium inventory across thousand of publishers outside of Facebook
Criteo offers clients access to pooled data assets, including the Criteo Shopper Graph, which provides a more complete view of shoppers' intent across channels and devices
Criteo adheres to brand guidelines when delivering dynamic ads
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