Strategic Management

PESTEL analysis is:

a type of internal analysis

a source of competitive advantage

a tool to analyze the macro environment

a tool to analyze the competitive environment of an industry

Strategic groups analysis:

is a tool to identify strengths

is a tool to identify weaknesses

a tool to analyze the macro environment

is a tool to identify close competitors

Competitive Advantage is:

Above industry average financial and operational performance

Above industry average manifested exploitation of market opportunities and neutralization of competitive threats

Above industry average idiosyncratic firm resources

Above industry average competencies derived from a bundle of valuable, rare, inimitable and non-substitutable tangible or intangible resources

Which of the below is not a theory about the sources of competitive advantage

Industrial organization theory

Market-led theory

Market share theory

Resource-based theory

Superior Performance is:

Above industry average manifested exploitation of market opportunities

Above industry average manifested neutralization of competitive threats

Above industry average financial and operational performance

Above industry average accounting profitability

ROIC ratio measures:

Return on Assets

Return on Equity

the firm performance, as a proxy variable

Return to Net Income

SWOT analysis:

is a tool to identify opportunities and threats

is a tool to identify strengths and weaknesses

is a tool to identify opportunities and threats as well as strengths and weaknesses

is a tool to design a strategy based on opportunities, threats, strengths and weaknesses

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