Quarterly Quiz Q1 2018 - MMS Americas | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

What are the eligibility criteria for CAM campaigns? (Multiple correct answers)

All advertisers using OneTag are eligble

Advertisers must be able to upload CRM files with email addresses via the onboarding platform

Audiences must contain at least 100 emails to uphold privacy standards.

Emails need to be hashed as the platform cannot support plain emails

Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)

Hashed email coverage: our ability to retrieve hashed emails on advertiser events

Network effect: our ability to retrieve emails from different advertisers

Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256

The number of hashed emails provided is lower than the advertiser’s normal retargeting audience

Does the client need to sign a new IO to launch a CAM campaign?

Yes, a new IO is needed because the finance guideline is 1 IO per budget

No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign

No, a new IO is not needed because we already collect hashed emails via one tag

No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns

Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)

Using the same budget for CAM and CDR is recommended as it would not impact performance

Using the same budget for CAM and CDR is recommended as they are a part of the same campaign

Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers

CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting

Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)

Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool

Including more mid funnel users is a recommended set up as it helps driving more post-click sales

Segmenting lower funnel with CAM is optimal in terms of overall performance

Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)

Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)

Use custom segmentation for mid and upper funnel campaigns

Always start with a low CPC and progressively increase it to reach ROI

Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed

Always exclude context 0 users

In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)

Always pushback CRM audience from CCA campaign to improve its new customer rate

If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)

Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo

Foster overlap to monitor audience and segment performance more easily

Which groups should the ideal CCA campaign target? (Multiple correct answers)

Users who have never been to the client's website

Lapsed visitors who have not been to the client's website in 60+ days and who have never purchased

Lapsed buyers who have not purchased in the last 30 days

Lapsed visitors who have not been to the client's website in 100 days

Your client is concerned that Criteo captures and shares individual user data such as personal identifiable information. How could you respond? (multiple correct answers)

Criteo does not capture or share any personal, sensitive information

Criteo captures anonymously aggregated data from advertisers & publishers.

Criteo only collects information regarding which product categories a website visitor views

Criteo only shares personal, sensitive data with the client’s permission

What criteria does Criteo use to compute similarity scores to determine a client’s best prospects? (multiple correct answers)

User engagement at vertical granularity

User demographic data at regional granularity

User product interest at product category granularity

User publisher browsing at URL granularity

Can a client have more than one CCA campaign running in parallel (at the same time)?

No, CCA campaigns are limited to one campaign per account

Yes, there is no limitation for CCA campaigns per client

Yes, clients can have up to 2 CCA campaigns in parallel

Yes, clients can have up to 5 CCA campaigns in parallel

How granularly can a CCA campaign target within a product category?

CCA campaigns can target an audience based on a specific product ID e.g. Like a specific type of Nike running shoes

CCA campaigns can target an audience based on specific product IDs but only in retail product categories

CCA campaigns can target an audience based on specific product IDs but only in fashion product categories

CCA campaigns can only target audiences based on the google taxonomy category ID, e.g. sunglasses

Which of the following is TRUE about attribution and CCA campaigns? (Multiple correct answers)

For acquisition last click is not the best because most of the users brought by acquisition campaigns click in another channel before buying

Clients looking at last click attribution values might see lower performance

If in one day a user first clicks on a CCA ad and then on a display retargeting ad and makes a purchase in that session, this sale will be attributed to the CCA campaign in Management Center

Clients looking at first click attribution values might see lower performance

How does the Criteo Engine score shoppers for Criteo Customer Acquisition? (Multiple correct answers)

It looks at shoppers’ historic patterns, product preferences and events

It computes unique scores for each shopper against our client’s model customer

It computes unique scores for each shopper against 3rd party data segments

It matches each shopper’s color preferences with our client’s model customer

Why do we need to deploy Safari Browser Support?

Some browsers are defaulted to block all cookies which hinders Criteo’s ability to tag users

We need to deploy SBS to be fully compliant with GDPR

SBS allows privacy decisions to be in the hand of consumers not intermediaries

SBS is required to increase our reach in app

What are the client benefits of enabling SBS? (Multiple correct answers)

Advertisers can increase their overall campaign reach

No impact on the user experience of the client’s website other than an in-browser message

Advertisers can change the look and feel of the notification to better engage their Safari users

Clients will see 60% greater efficiency in identifying and tracking Safari users with the latest upgrade

How do clients enable Safari Browser Support? (Multiple correct answers)

The client must enable SBS in Management Center

The client must install Criteo OneTag

The client must re-sign contractual documents to enable SBS.

TS must activate SBS via TOP

Which of the following are characteristics of our SBS notifications? (Multiple correct answers)

The notifications appear as headers only

The notifications can appear as headers or footers on the website

The default language is English if the language of the browser is not available

The notifications are the same for every Safari browser version

How many notifications do we display to a new Safari user?

One notification to give the user the option to opt-out

One notification to inform the user of our cookie placement

Two notifications: one to inform the clients of our cookie placement and one to thank them for enabling our cross-site tracking & reminding them they can opt-out.

Three headers: one notification to inform the clients of our cookie placement, one to thank them for enabling our cookies, and one to give them an opt-out option

Who sees an SBS notification on Safari? (Multiple correct answers)

Users who haven’t seen the headers in safari versions 11.0 and beyond

Users who saw the headers in previous versions of safari 11.0, but have since reset their first-party cookies

Users who visit a new website on Safari for the first time

Users who visit a website on Safari, regardless if they’ve seen the notification before.

How do users give their consent for use of Criteo’s cross-site tracking technology in Safari?

Users must change their device settings

Users must click on a link in the in-browser message to adjust their settings to give consent.

Users must click or tap on any link on the client’s web page to give consent.

Users do not have to give their consent as consent is assumed when they are shown the in-browser notification.

How is our new IDFS solution for iOS 11.2 different than the previous solution?

The new solution leverages HSTS protocol to assign and read user IDs.

The new solution leverages a new patent-pending technology to retarget users.

The new solution displays an in-browser message and requests consent for use of Criteo’s cross-site tracking technology.

The new solution displays an in-browser message to thank the user for enabling Criteo services.

Which clients are eligible to deploy SBS?

All clients are eligible to use the new solution.

Clients who have not previously enabled Safari Browser Support.

Clients who use Safari Browser Support to drop cookies on their own domain (formerly known as Traktor)

Clients who use Safari Browser Support to drop Criteo.com cookies (formerly known as EBS).

How does the new IDFS solution comply with privacy regulations? (Multiple correct answers)

Criteo collects valid “non-ambiguous” consent as defined by the GDPR.

Criteo’s solution is privacy by design

Criteo’s opt-out mechanism ensures that tracking users is technically impossible until a user continues with their browsing experience

Users cannot opt-out of our cross-site tracking technology in IOS11.2.

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Quarterly Quiz Q1 2018 - MMS Americas

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