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Tanna Lerner Ads and Sales Unit 1-4

The basics of advertising consist of...
Target market and market reaserach
Flawed information and market research
Flawed information and target market
Price and promotions of products
Select the 2 that are related to the 4 p's of marketing
Product
Plantation farming
Poppy seeds
Price
The promotion mix can best be explained as
Advertsing
Personal selling
Publicity
Sales promotions
All of the above
Which part of the company deals with the hiring of employees?
Finance managers
Human resources managers
Operation managers
Buisness managers
What are the basic laws of advertising?
Tell the truth
All of the above
Email marketing must state its an ad
All of the above
Multiple age groups in a target market is...
Multigenerationalism
Vast age grouping
Multiculturalism
Family marketing
What are the challengesof global marketing
Language and culture barriers
Logistics
Laws and regulations
None of the above
Select all that apply to the types of marketplaces.
Ethnocentric
Polycentric
Regiocentric
Geocentric
What is the biggest obstacle with sports marketing?
Children
Old people
Women
Pets
What year did computer ads begin blowing up?
1950
1970
2000
1980
Keep media informed about the company
Advertising agents
Graphic designers
Public relations
Art directors
Inform the client of advertising opportunities
Advertising agents
Graphic designers
Public relations
Art directors
Create ads for a buisness
Advertising agents
Graphic designers
Public relations
Art directors
Oversees the projects from start to finish
Advertising agents
Copy writers
Art directors
Graphic designers
Oversees the teams work
Copy writers
Editors
The managers
Market research analysists
What is captial?
How much profit you make
The interest on a buisness loan
Financial assets
Your cousins income.
The types of capital are
Debt captial
Principal capital
Equity capital
Negative capital
What are the steps to making a purchase
Going on amazon and filling a cart
Deciding what you need then choose a brand
Buy everything used so its cheaper
Compare vendors and submit a purchase order
What is depreciation?
Ungrateful people
Going bankrupt
Value decreasing
Value staying neutral
Perishability can best be explained as
Services going unused
Bad fruit
Expiration dates
All of the above
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