Quarterly Quiz Q4 2017 - Dubai - Copy test - Scoring Reco
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen
Good luck! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen
Good luck! :)
Please select your team:
Please select when you started at Criteo:
Which of the following accounts are eligible for ARO? (Multiple correct answers)
Uncapped budget, DPA live
Uncapped budget, stop & go campaign
Capped budget, DPA live
Uncapped budget, app campaign
With AO, is it possible to have different COS or CPO targets per category?
Yes, it is recommended to optimize performance
Yes, it is possible in certain cases, you should contact your local AX for recommendation
No, AO can only be set at campaign level
No, AO can only be set at advertiser level
What are the benefits of AO? (Multiple correct answers)
More convenient campaign management: no need to adapt CPCs manually
Estimated +5% Rext uplift at same performance target
Increase around +15% of high margin products displayed in banners
No missed opportunity: CPC management will immediately react to all engine improvements
Which of the following statements are TRUE about minimum CPCs and AO campaigns? (Multiple correct answers)
You have to set a minimum CPC for AO campaigns and the engine will not go lower than this minimum CPC set for the campaign.
There is no minimum CPC for AO campaigns. The engine will flex CPC bids to reach the agreed target COS/CPO.
There is no minimum CPC for AO campaigns but a minimum CPC set in TOP can still remain effective for another campaign of the same client that is not AO.
You have to set a minimum CPC for AO campaigns. At the same time you can have different minimum CPCs for other campaigns of the same client that are not AO.
Which of the following describe the eligibility for ACO? (Multiple correct answers)
The campaign has to be run in CRO model for at least 7 days.
The campaign needs to have 3 or more sales per day on average in the last 30 days.
Cross-device is deployed for the advertiser
The client is live on DPA
What is the requirement when you set the target value for ACO?
The target value should be set in the range of ±20% in the last 7 days
The target value should be set in the rage of ±5% in the last 7 days
The target value should be set in the range of ±20% in the last 30 days
The target value should be set in the range of ±5% in the last 30 days
What is the main objective of Criteo Audience Match campaigns?
Improve lower funnel campaign performance
Drive new sales and get incremental budgets by targeting new audiences
Answer advertisers requests to use their CRM data
Improve mid funnel campaign performance
Which of the following are possible use cases for Criteo Audience Match? (Multiple correct answers)
Re-engagement (e.g. Of inactive or seasonal buyers)
Cross-selling of complementary products
Upgrade (audiences likely to upgrade)
Up-sell (e.g. Promote bundle offers)
What is a best practice for campaign set up?
Only target incremental shoppers
Start with high CPC and decrease it progressively to reach ROI
Compare CPCs across existing campaigns
Exclude context 0 users
What should you do if an audience overlaps in a CAM and a display retargeting campaign?
Do not use audience for either campaign
Nothing, it is fine for audiences to overlap
Exclude audience from audience match campaign
Exclude audience from display retargeting campaign
What are we doing to increase our match rate? (Multiple correct answers)
Daily user matching
Remove dead cookies
Match users only one time when the campaign is launched
Constantly grow Criteo's identity graph
What type of data can be directly used by Criteo Audience Match campaigns?
1st party emails
Device ID
Demographic data
Cookie data from sources not collected by Criteo
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Days since last visit
Context 0
Location
CPC
Why is campaign performance at risk when you exclude audiences from your existing display campaign for CAM? (Multiple correct answers)
Because the engine prioritizes the campaign that will deliver a greater performance, and recent visitors and shoppers are more likely to engage and convert
Because you are taking budget away from the existing display campaign
Because you are lowering the CPC of your existing display campaign to account for the decreased budget
Because campaign performance between your existing display campaign and CAM campaign is relative, and should be compared against one another
Why are DSPs weak compared to Criteo? (Multiple correct answers)
Inconsistent shopper identity
Manual workflows
Transparent inventory
Hard to use platforms
What could explain low matching rates? (Multiple correct answers)
The client is not passing hashed emails in their web tags and/or app events
Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser's normal retargeting audience
We have a low hashed email coverage in the advertiser's country
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail client
Retail and travel clients
Fashion, retail, and classified client
Why do we need advertisers to provide a Criteo Product Feed? (Multiple correct answers)
Because multiple product images can be provided and used in our banners
Because we will stop supporting other feed types from January 1st, 2018
Because it makes feed import more stable and faster
Because with it, advertisers will be able to leverage new products and features, such as Criteo Sponsored Product and Criteo Customer Acquisition
Select the right definition of GTIN and MPIN (2 correct answers)
GTIN is a globally unique product identifier
GTIN is Google's unique product identifier
MPN is a universal product identifier in the global marketplace
MPN is a number that uniquely identifies the product to its manufacturer
What information does the advertiser need to pass us to consider Criteo Product Feed fully deployed?
Brand and GG category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data is required for Criteo Sponsored Products
The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased if they are not likely to buy again
It is not required or recommended that we receive brand data from an advertiser
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