The Marketing Quiz
Test Your Marketing Knowledge!
Welcome to the Marketing Quiz, a fun and engaging way to assess your understanding of fundamental marketing concepts! Dive into the world of marketing strategies and see how well you know the 4 Ps of marketing.
In this quiz, you will discover:
- Key marketing principles
- Pricing strategies
- Distribution channels
- Customer relationship tactics
What is the first step in the 4 Ps of marketing?
Determine the place
Determine the price
Determine the product
Determine the promotion
When businesses set the price of a product lower than a whole number, e.g., $4.99 instead of $5.00, it is known as
Skimming pricing
Cost plus pricing
Penetration pricing
Psychological pricing
What is another term for the 4 Ps of Marketing?
The Marketing Mix
Promotion Strategy
Quality Control
The Marketing Plan
When the manufacturer sells directly to the consumers, the channel of distribution is
Traditional
Direct
Modern
Intermediary
When a business gets to know their customers and provides a product that suits them, it is called
Social Media Marketing
Relationship Marketing
Guerilla Marketing
Product Placement
The feature of a product that makes consumers want to buy it is known as its
Marketing Value
Unique Selling Point
Product range
Quality
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