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The Marketing Quiz

An engaging illustration of marketing concepts, featuring the 4 Ps: product, price, place, and promotion, with vibrant colors and visual representations of each element.

Test Your Marketing Knowledge!

Welcome to the Marketing Quiz, a fun and engaging way to assess your understanding of fundamental marketing concepts! Dive into the world of marketing strategies and see how well you know the 4 Ps of marketing.

In this quiz, you will discover:

Key marketing principles
Pricing strategies
Distribution channels
Customer relationship tactics

6 Questions2 MinutesCreated by MarketingGuru42

What is the first step in the 4 Ps of marketing?

Determine the place

Determine the price

Determine the product

Determine the promotion

When businesses set the price of a product lower than a whole number, e.g., $4.99 instead of $5.00, it is known as

Skimming pricing

Cost plus pricing

Penetration pricing

Psychological pricing

What is another term for the 4 Ps of Marketing?

The Marketing Mix

Promotion Strategy

Quality Control

The Marketing Plan

When the manufacturer sells directly to the consumers, the channel of distribution is

Traditional

Direct

Modern

Intermediary

When a business gets to know their customers and provides a product that suits them, it is called

Social Media Marketing

Relationship Marketing

Guerilla Marketing

Product Placement

The feature of a product that makes consumers want to buy it is known as its

Marketing Value

Unique Selling Point

Product range

Quality

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