Red Bull Insights Master: Week 7

Select all that apply: the 3 new flavors for 2017 are:
Green Edition Kiwi Apple
Purple Edition Sugarfree Acai Berry
Lime Edition Sugarfree Limeade
Lime Edition Limeade
Orange Edition Tangerine
Red Bull ED 12 oz
The two key objectives met with our 2 new Sugarfree Editions are:
Drive incremental volume growth
New, incremental items warrant shelf space gains
Expands our SKU portfolio
Specifically targets Monster consumers
Positions us for easy "in and out" shelf adjustments
The official launch date for our 3 new SKUs this year was:
January 30th
January 31st
February 1st
February 2nd
True or false: Green Edition Kiwi Apple has the same UPC as 2016's Summer Edition
True
False
RBNA is putting $__ in total brand media support, and $___ in dedicated support, against our new launches
$80 MM, $13 MM
$100 MM, $50 MM
$85 MM, $20 MM
$75 MM, $18 MM
BONUS: What is the order of our Editions SKUs from left to right?
Purple/Lime/Orange/Blue/Green/Red/Yellow
Purple/Orange/Lime/Green/Blue/Red/Yellow
Lime/Purple/Orange/Blue/Green/Red/Yellow
Purple/Lime/Orange/Green/Blue/Red/Yellow
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