5

Which statement is FALSE about public opinion:

Which one is NOT a type of a leader:

An elected official is an example of an informal opinion leader.

Who of the following individuals is an informal opinion leader:

The most difficult persuasive task is to

The attempt to classify people by lifestyle, attitudes and beliefs is called

Which one is NOT a technique used in formulating persuasive messages:

Research indicates that print media is preferred when the message is complex.

Which 3 factors are important in establishing source credibility:

Which one is NOT a factor in ensuring persuasive communication:

UGC stands for:

Which is NOT a technique used for making messages more persuasive:

Litigation PR usually occurs at what stage in the conflict management life cycle:

Which of the following is part of the proactive phase of conflict management:

The use of PR to influence the course of a conflict, and ultimately a crisis, is called strategic conflict management.

Before developing its stance (position) on the conflict, it is advisable that the organization should first perform a 'threat appraisal'.

The order of the four stages of conflict management life cycle is:

The difference between image and reputation is that the image is controlled by the organization, while the reputation is owned by the public.

Issues management is a proactive and systematic approach to predict social problems, anticipate threats and ultimately resolve crises.