It is the collective expression of opinion of many individuals found in a group
It is formed by people who have a vested or self-interest in an issue
Which one is NOT a type of a leader:
Formal or power
Informal
An environmentalist
an 'influential'
An elected official is an example of an informal opinion leader.
T
F
Who of the following individuals is an informal opinion leader:
Brad Pitt
The Prime Minister of Spain
The president of Ford Motor Company
The most difficult persuasive task is to
change or neutralize hostile opinions
Conserve favorable opinions
Crystallize latent opinions
The attempt to classify people by lifestyle, attitudes and beliefs is called
Demographics
Psychographics
Framing
Which one is NOT a technique used in formulating persuasive messages:
Yes-yes
Cultivation
Offering structured choice
Seeking partial committment
Research indicates that print media is preferred when the message is complex.
T
F
Which 3 factors are important in establishing source credibility:
power, charisma, wealth
Sincerity, personal values, charisma
Sincerity, expertise, charisma
Which one is NOT a factor in ensuring persuasive communication:
clarity of message
Timing and context
Generating buzz
Audience participation
UGC stands for:
User-generated communication
User-generated content
User-googled content
Which is NOT a technique used for making messages more persuasive:
Drama
Statisitcs
Testimonials
Media impressions
Litigation PR usually occurs at what stage in the conflict management life cycle:
Recovery
Reactive
Strategic
Proactive
Which of the following is part of the proactive phase of conflict management:
Reputation management
Risk communication
Environmental scanning
Conflict resolution
The use of PR to influence the course of a conflict, and ultimately a crisis, is called strategic conflict management.
T
F
Before developing its stance (position) on the conflict, it is advisable that the organization should first perform a 'threat appraisal'.
T
F
The order of the four stages of conflict management life cycle is:
Proactive, strategic, reactive, recovery
Strategic, proactive, reactive, recovery
Strategic, reactive, proactive, recovery
The difference between image and reputation is that the image is controlled by the organization, while the reputation is owned by the public.
T
F
Issues management is a proactive and systematic approach to predict social problems, anticipate threats and ultimately resolve crises.
T
F
{"name":"5", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Which statement is FALSE about public opinion:, Which one is NOT a type of a leader:, An elected official is an example of an informal opinion leader.","img":"https://www.quiz-maker.com/3012/images/ogquiz.png"}
