Quarterly Quiz Q1 2018 - APAC_China T1, Australia T1 & MMS | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

What are the eligibility criteria for CAM campaigns? (Multiple correct answers)

All advertisers using OneTag are eligble

Advertisers must be able to upload CRM files with email addresses via the onboarding platform

Audiences must contain at least 100 emails to uphold privacy standards.

Emails need to be hashed as the platform cannot support plain emails

Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)

Hashed email coverage: our ability to retrieve hashed emails on advertiser events

Network effect: our ability to retrieve emails from different advertisers

Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256

The number of hashed emails provided is lower than the advertiser’s normal retargeting audience

Does the client need to sign a new IO to launch a CAM campaign?

Yes, a new IO is needed because the finance guideline is 1 IO per budget

No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign

No, a new IO is not needed because we already collect hashed emails via one tag

No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns

Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)

Using the same budget for CAM and CDR is recommended as it would not impact performance

Using the same budget for CAM and CDR is recommended as they are a part of the same campaign

Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers

CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting

Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)

Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool

Including more mid funnel users is a recommended set up as it helps driving more post-click sales

Segmenting lower funnel with CAM is optimal in terms of overall performance

Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)

Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)

Use custom segmentation for mid and upper funnel campaigns

Always start with a low CPC and progressively increase it to reach ROI

Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed

Always exclude context 0 users

In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)

Always pushback CRM audience from CCA campaign to improve its new customer rate

If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)

Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo

Foster overlap to monitor audience and segment performance more easily

Which groups should the ideal CCA campaign target? (Multiple correct answers)

Users who have never been to the client's website

Lapsed visitors who have not been to the client's website in 60+ days and who have never purchased

Lapsed buyers who have not purchased in the last 30 days

Lapsed visitors who have not been to the client's website in 100 days

Your client is concerned that Criteo captures and shares individual user data such as personal identifiable information. How could you respond? (Multiple correct answers)

Criteo does not capture or share any personal, sensitive information

Criteo captures anonymously aggregated data from advertisers & publishers.

Criteo only collects information regarding which product categories a website visitor views

Criteo only shares personal, sensitive data with the client’s permission

What criteria does Criteo use to compute similarity scores to determine a client’s best prospects? (Multiple correct answers)

User engagement at vertical granularity

User demographic data at regional granularity

User product interest at product category granularity

User publisher browsing at URL granularity

Can a client have more than one CCA campaign running in parallel (at the same time)?

No, CCA campaigns are limited to one campaign per account

Yes, there is no limitation for CCA campaigns per client

Yes, clients can have up to 2 CCA campaigns in parallel

Yes, clients can have up to 5 CCA campaigns in parallel

How granularly can a CCA campaign target within a product category?

CCA campaigns can target an audience based on a specific product ID e.g. Like a specific type of Nike running shoes

CCA campaigns can target an audience based on specific product IDs but only in retail product categories

CCA campaigns can target an audience based on specific product IDs but only in fashion product categories

CCA campaigns can only target audiences based on the google taxonomy category ID, e.g. sunglasses

Which of the following is TRUE about attribution and CCA campaigns? (Multiple correct answers)

For acquisition last click is not the best because most of the users brought by acquisition campaigns click in another channel before buying

Clients looking at last click attribution values might see lower performance

If in one day a user first clicks on a CCA ad and then on a display retargeting ad and makes a purchase in that session, this sale will be attributed to the CCA campaign in Management Center

Clients looking at first click attribution values might see lower performance

How does the Criteo Engine score shoppers for Criteo Customer Acquisition? (Multiple correct answers)

It looks at shoppers’ historic patterns, product preferences and events

It computes unique scores for each shopper against our client’s model customer

It computes unique scores for each shopper against 3rd party data segments

It matches each shopper’s color preferences with our client’s model customer

Select the right definition of GTIN and MPN! (Multiple correct answers)

GTIN is a globally unique product identifier

MPN is a number that uniquely identifies the product to its manufacturer

GTIN is Google’s unique product identifier

MPN is a universal product identifier in the global marketplace

Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)

The brand data will be leveraged as new variable in the optimization

The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again

It is not required or recommended that we receive brand data from an advertiser

Why is it important that we receive Google categories from an advertiser? (Multiple correct answers)

It will potentially enable the engine to stop retargeting a user for a product once bought, if the likelihood to buy it again is very low

It allows us to match seen products across advertisers and hence the user experience will be improved as the user will see more relevant ads

The Google categories will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The Google categories are a market standard that help us understand what the client is selling and leverage this information for better performance and user experience

Why do we need Criteo Product Feed? (Multiple correct answers)

To improve Engine recommendations

For more accurate After Sale Recommendation

Criteo Product Feed is needed for the implementation of Criteo Audience Match

Criteo Product Feed is needed for the implementation of Criteo Customer Acquisition

Your client has shared their existing Google Feed with Criteo. Which of the following situations might require an action from you? (Multiple correct answers)

The products in the Google Feed are not the same as in the client’s display campaign

The product IDs are not the same as in the client’s display campaign

The categories are different with category-based CPC bidding

The client’s feed includes additional information about the price

In your Client's existing Google Feed, they used different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do? (Multiple correct answers)

Nothing, Criteo can use an existing feed with different product IDs

Request that the client provides a new Google Feed using the same product IDs

Start using their existing Google Feed, but the campaign will need to be paused to update trackers and build new recommendations

The product IDs will match as it is a unique identifier that doesn’t change

Which of the following statements are TRUE about Universal Catalog? (Multiple correct answers)

It enables us to fill missing product category information of clients through machine learning

It replaces the Google feed rollout as too many clients are struggling with providing the new feed

It enables us to have a more complete view of the users’ purchase intent across advertisers

Unless we have a strong Google feed rollout, Universal Catalog is required to launch CCA in new markets

My client doesn't have GTIN/MPN. Should they still implement New Criteo Feed? (Multiple correct answers)

Yes, they should still enable Google Feed template and have Product_Category and Brand filled.

Yes, because this will enrich our Universal Catalog, a value for Criteo

Yes, because this will help to improve engine recommendation, which is a value for Client

No, because we GTIN/MPN data is key to implement New Criteo Feed.

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Quarterly Quiz Q1 2018 - APAC_China T1, Australia T1 & MMS

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