B2-2 PAGE 52 ETHICS IN ADVERTISING

The word IMPLY means....
To suggest something directly
To suggest something indirectly
To give an advice
The text implies that some advertisements are contradictory.
TRUE
FALSE
NOT GIVEN
What is the function of statistics and scientific facts in advertisements?
To make people buy the product
To tell them the truth of their products
To persuade people that the product actually works
What is the problem with persuasive advertising techniques?
They don't show the real facts of what they're selling
They are too complicated for people to understand the information
They always lie to potential clients
What does the text say about acne creams?
They totally relief the skin problem
They partially relief the skin problem
They sometimes worsen the skin condition
Are all advertisements honest with the potential costumers all the time?
YES
NO
NOT GIVEN
What are people demanding from advertising companies?
Real facts of the products they promote
To advertise the products and to show the real benefits
The text doesn't mention that point
According to the text, is exaggeration a bad thing?
NOT MENTIONED
YES
NO
0
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