Media Quiz

Please type in your Name:

True or false?

Gross reach is the total number of individuals who were reached at least once by an advertising medium.

true

false

Which targeting is based on a user’s inferred data? (Select all statements that apply)

Demographic

Interest-based

Look-A-Like

Video View

The type of media which is managed and controlled directly by the brand is also known as:

Paid Media

Owned Media

Digital Media

Consumer Journey

Out of a target group of 12 people, 6 people are exposed to an ad two times, 3 other people see the ad one time and 3 other people don’t see it at all. How high is the net reach?

25%

50%

75%

What is one of your favorite desserts?

Any type of cake

Ice cream

Chocolate

I don't like dessert

Which statements are correct?

GRP is the number of Gross Contacts as percent of a defined target group

GRP is the net reach in absolute numbers of a defined target group

With GRP you can make assumptions over the quality of the contacts

GRP of different target groups can not be summed up

What are the 4 stages of the consumer journey?

Awareness, Consideration, Purchase and Luxury

Awareness, Consideration, Purchase and Loyalty

Alliance, Consideration, Prestige and Loyalty

Gross contacts in traditional media are equivalent to … in digital media.

Unique Users

Clicks

Ad Impressions

Completed Video Views

What is a Pre-Roll?

A sushi appetizer

A warm up exercise

An in-stream video ad format which starts before a video is played

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