Media Quiz
True or false?
Gross reach is the total number of individuals who were reached at least once by an advertising medium.
True
False
Which targeting is based on a user’s inferred data? (Select all statements that apply)
Demographic
Interest-based
Look-A-Like
Video View
The type of media which is managed and controlled directly by the brand is also known as:
Paid Media
Owned Media
Digital Media
Consumer Journey
Out of a target group of 12 people, 6 people are exposed to an ad two times, 3 other people see the ad one time and 3 other people don’t see it at all. How high is the net reach?
25%
50%
75%
Which statements are correct?
GRP is the number of Gross Contacts as percent of a defined target group
GRP is the net reach in absolute numbers of a defined target group
With GRP you can make assumptions over the quality of the contacts
GRP of different target groups can not be summed up
What are the 4 stages of the consumer journey?
Awareness, Consideration, Purchase and Luxury
Awareness, Consideration, Purchase and Loyalty
Alliance, Consideration, Prestige and Loyalty
{"name":"Media Quiz", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Are you ready to dive into the exciting world of media? Take this quiz to assess your knowledge on advertising, consumer behavior, and digital strategies!10 engaging questionsMultiple choice and checkbox formatLearn something new along the way!","img":"https:/images/course4.png"}
More Surveys
Advertising Techniques
15827
Effective Ad Campaigns Quiz
32213
Digital and Social Media Workshop Pre-Quiz
10534
Manuka Health
8413
Social Media Marketing
6320
WE
3258
Instagram and How it helps you building your own business?
1050
MacroMonday Loop
3238
Online shopping questionnaire
4237
Business Advertising Boards Quiz
6316
Promotional Products
10527
CCN013C Advertisement Campaign Survey
7419