Media Quiz

Please type in your Name:
True or false?
Gross reach is the total number of individuals who were reached at least once by an advertising medium.
true
false

Which targeting is based on a user’s inferred data? (Select all statements that apply)

Demographic
Interest-based
Look-A-Like
Video View

The type of media which is managed and controlled directly by the brand is also known as:

Paid Media
Owned Media
Digital Media
Consumer Journey
Out of a target group of 12 people, 6 people are exposed to an ad two times, 3 other people see the ad one time and 3 other people don’t see it at all. How high is the net reach?
25%
50%
75%
What is one of your favorite desserts?
Any type of cake
Ice cream
Chocolate
I don't like dessert
Which statements are correct?
GRP is the number of Gross Contacts as percent of a defined target group
GRP is the net reach in absolute numbers of a defined target group
With GRP you can make assumptions over the quality of the contacts
GRP of different target groups can not be summed up
What are the 4 stages of the consumer journey?
Awareness, Consideration, Purchase and Luxury
Awareness, Consideration, Purchase and Loyalty
Alliance, Consideration, Prestige and Loyalty
Gross contacts in traditional media are equivalent to … in digital media.
Unique Users
Clicks
Ad Impressions
Completed Video Views
What is a Pre-Roll?
A sushi appetizer
A warm up exercise
An in-stream video ad format which starts before a video is played
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