Media Quiz
True or false?
Gross reach is the total number of individuals who were reached at least once by an advertising medium.
True
False
Which targeting is based on a user’s inferred data? (Select all statements that apply)
Demographic
Interest-based
Look-A-Like
Video View
The type of media which is managed and controlled directly by the brand is also known as:
Paid Media
Owned Media
Digital Media
Consumer Journey
Out of a target group of 12 people, 6 people are exposed to an ad two times, 3 other people see the ad one time and 3 other people don’t see it at all. How high is the net reach?
25%
50%
75%
Which statements are correct?
GRP is the number of Gross Contacts as percent of a defined target group
GRP is the net reach in absolute numbers of a defined target group
With GRP you can make assumptions over the quality of the contacts
GRP of different target groups can not be summed up
What are the 4 stages of the consumer journey?
Awareness, Consideration, Purchase and Luxury
Awareness, Consideration, Purchase and Loyalty
Alliance, Consideration, Prestige and Loyalty
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