Quarterly Quiz Q3 2017 - MMS EMEA AS
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- At the very end of the quiz you will see a report with your answers and the good answers
Good luck and good learning! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- At the very end of the quiz you will see a report with your answers and the good answers
Good luck and good learning! :)
Please select your market!
In an ideal scenario we want to collect as much information as possible from our App advertisers. What exactly do we need to collect?
Listing, Product View, Basket and Transaction Event
Listing, Product view, Basket, Transaction and Launch event
Home event only
Download and Transaction Event
What are Universal Links, and what are they needed for?
Universal Links is a Criteo feature that the client needs to implement in the app. It allows Criteo to track sales properly.
Universal Links is a feature available in both Android and IOS. It helps with the redirect into the app.
Universal Link is an iOS feature. It allows to seamlessly redirect clicks from different environments to the client’s app.
Universal Link is a mandatory event that needs to be implemented in the app in order for Criteo to track the redirection properly.
Which of the following is the preferred integration method for App Advertising and why?
App Events SDK. It is the most accurate events tracking method as it tracks the most data.
App Events API. It allows for more flexibility internally as updates can be done without the client’s intervention.
Mobile Measurement Partners. It allows us to collect more information across all partners to fuel the Criteo engine.
No preferred integration method. It only depends on the client’s technical set-up.
A client is working with Facebook directly to promote their app. Which elements would you use to pitch Criteo’s app solution against this? (Multiple correct answers)
Facebook only displays previously-viewed products and best-selling items. This is a missed opportunity for advertisers.
Unlike Facebook, App Advertising through Criteo Dynamic Retargeting allows to accurately target audience segments.
Unlike Facebook, App Advertising through Criteo Dynamic Retargeting drives an average 28% sales due to new Product discovery
As a social network, Facebook is not able to reach users along their entire shopping journey
True or false? A client who is live on Facebook DPA for Mobile Web is automatically live on DPA for App.
False. It is necessary to activate DPA for App separately if the client wants to manage their budgets separately
False. TS needs to activate DPA for App in TOP
True. A client who is live on DPA is automatically live for both Mobile Web and App
True. Criteo can’t track Facebook DPA for App though. Clients should use their own Analytics Tool for tracking.
Which of the following accounts are eligible for AO? (Multiple correct answers)
DPA and capped budget – but only if smoothing is activated
DPA and uncapped budget - no matter if smoothing or not
DPA and uncapped budget – but only if no smoothing activated
Uncapped budget, app campaign – no matter if smoothing or not
With AO, is it possible to have different COS or CPO targets per category?
Yes, it is recommended to optimize performance
Yes, it is possible in certain cases, you should contact your local AX for recommendation
No, AO can only be set at campaign level
No, AO can only be set at advertiser level
What are the benefits of AO? (Multiple correct answers)
More convenient campaign management: no need to adapt CPCs manually
Estimated +5% Rext uplift at same performance target
Increase around +15% of high margin products displayed in banners
No missed opportunity: CPC management will immediately react to all engine improvements
Which of the following statements are TRUE about minimum CPCs and AO campaigns? (Multiple correct answers)
You have to set a minimum CPC for AO campaigns and the engine will not go lower than this minimum CPC set for the campaign.
There is no minimum CPC for AO campaigns. The engine will flex CPC bids to reach the agreed target COS/CPO.
There is no minimum CPC for AO campaigns but a minimum CPC set in TOP can still remain effective for another campaign of the same client that is not AO.
You have to set a minimum CPC for AO campaigns. At the same time you can have different minimum CPCs for other campaigns of the same client that are not AO.
Which of the following describe the eligibility for ACO? (Multiple correct answers)
The campaign has to be run in CRO model for at least 7 days.
The campaign needs to have 3 or more sales per day on average in the last 30 days.
Cross-device is deployed for the advertiser
The client is live on DPA
What is the requirement when you set the target value for ACO?
The target value should be set in the range of ±20% in the last 7 days
The target value should be set in the rage of ±5% in the last 7 days
The target value should be set in the range of ±20% in the last 30 days
The target value should be set in the range of ±5% in the last 30 days
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail client
Retail and travel clients
Fashion, retail, and classified client
What are the main benefits for advertisers to update to the new feed format? (multiple correct answers)
By allowing advertisers to pass us multiple images per product, the Criteo Performance Product Feed unlocks new creative possibilities that Criteo is working on
The Criteo Performance Product Feed is the only one that is "search" ready, and will be mandatory to roll out Criteo Predictive Search
The Criteo Performance Product Feed will boost our recommendation engine's capability to detect users' intents and tastes through unified product categories and brands
Select the right definition of GTIN and MPIN (2 correct answers)
GTIN is a globally unique product identifier
GTIN is Google's unique product identifier
MPN is a universal product identifier in the global marketplace
MPN is a number that uniquely identifies the product to its manufacturer
What information does the advertiser need to pass us to consider Criteo Product Feed fully deployed?
Brand and GG category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data is required for Criteo Sponsored Products
The brand data will enable the engine to learn & better understand user behavior regarding product brands
It is not required or recommended that we receive brand data from an advertiser
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again
On what type of inventory do we display Video Ads?
Instream only
Outstream only
Instream and Outstream
What elements can be changed or added in the Video Layout? (Multiple correct answers)
Text Colors
Shapes Colors
Coupons
Clients’ music tracks
For a Criteo video ad, can a client track impressions and views (how long a video has been seen by a user)?
Yes, clients can track both impressions and views.
No, impression and view tracking are not possible with the beta. This is on the roadmap.
No, only impression tracking: the client will be able to see the number of impressions but won’t be able to track for how long a user has seen the video.
No, only view tracking: the client will be able to track the skipped ads and the ones viewed entirely.
Which publishers have we successfully integrated for video ads?
The main video RTBs
The main video RTBs and Youtube
The main video RTBs, Youtube and Facebook
The main video RTBs, Youtube, Facebook and TV
Which of the following are key selling points for Criteo video ads? (Multiple correct answers)
No added cost or time for the client: We use the client’s existing creative assets to generate the video ads dynamically.
Multiple product links: Each sequence within the video is clickable and will bring the user to the relevant areas of the client’s website.
The client’s brand is maintained throughout the video ads, including a branded intro and outro and brand colors and styles.
Video ads have the highest level of post view engagement out of any ad format. Criteo only charges the client for direct clicks on the ad though.
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