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Unruly Shield Quiz

How much money was lost from ad-fraud in 2016?

7.2 $ Billion

3$ Billion

1.5$ Billion

How many sites are on our Master blacklist?

15000

38000

43000

What is the MRC Standard for Viewability?

Where 50% of the ad-unit is in view for 2 consecutive seconds

100% of the video player is in-view and that half of the ad has been viewed with the sound on

50% of the video is in view for at least 2 seconds

How many cases of ad misplacement we see every day on average?

10-20

0-10

20-30

Choose the types of fraud!

Bad Bots/Botnets

Ad Stacking

Pixel Stuffing

Which vendor is accredited for Mobile Viewability?

Integral Ad Science

Double Verify

Moat

How often do we update our Blacklist?

Once a week

Daily

When necessary

What content categories are not allowed on our network?

Adult and Pornography

Gambling

Facilitation or promotion of illegal file sharing

Choose some of the ways that traffic bots generate false traffic

Hijacking user controls to generate fake clicks when the computer is dormant

Compromising cookie data to simulate high-value consumers

Generating ad views while consumers browse unaware

Which measure indicates human interaction?

Ad views

Clicks

Purchases

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