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Unruly Shield Quiz

How much money was lost from ad-fraud in 2016?
7.2 $ Billion
3$ Billion
1.5$ Billion
How many sites are on our Master blacklist?
15000
38000
43000
What is the MRC Standard for Viewability?
Where 50% of the ad-unit is in view for 2 consecutive seconds
100% of the video player is in-view and that half of the ad has been viewed with the sound on
50% of the video is in view for at least 2 seconds
How many cases of ad misplacement we see every day on average?
10-20
0-10
20-30
Choose the types of fraud!
Bad Bots/Botnets
Ad Stacking
Pixel Stuffing
Which vendor is accredited for Mobile Viewability?
Integral Ad Science
Double Verify
Moat
How often do we update our Blacklist?
Once a week
Daily
When necessary
What content categories are not allowed on our network?
Adult and Pornography
Gambling
Facilitation or promotion of illegal file sharing
Choose some of the ways that traffic bots generate false traffic
Hijacking user controls to generate fake clicks when the computer is dormant
Compromising cookie data to simulate high-value consumers
Generating ad views while consumers browse unaware
Which measure indicates human interaction?
Ad views
Clicks
Purchases
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