Marketing Lap 4 pretest

Marketing can best be thought of as a(n)

Department

Process

Activity

Product

Some of the major functions of marketing are

Market identification, production, pricing, and product/service management.

Planning, production, promotion, and selling.

Promotion, production, marketing-information management, and pricing.

Selling, pricing, promotion, and channel management.

Identify the term that best represents marketing's role in society.

Problem solver

Producer

Pioneer

Peacemaker

The general role of marketing in our private enterprise system is to coordinate

Production and consumption

Production and pricing

Government and business

Selling and distribution

The marketing concept emphasizes the importance of a __________-oriented way of doing business. company

Company

Function

Customer

Production

One of the ways in which marketing benefits people is by improving their

Standard of living

Planned economy

Community relations

Family ties

The most immediate impact of the marketing function is its relation to

Offering a variety of goods and services.

Meeting government regulations for registration.

Ensuring least-cost pricing.

Limiting the number of products offered.

Which of the following is an example of a durable good:

Haircut

Pizza

CD player

Shampoo

West Lake Yacht Club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. This advertising increase is an example of

Promotion

Publicity

Production

Pricing

By increasing awareness of the need for environmental controls, what has marketing done?

Improved the quality of life

Added usefulness to products

Made buying more convenient

Regulated the standard of living

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