Marketing Lap 4 pretest

Marketing can best be thought of as a(n)

Some of the major functions of marketing are

Identify the term that best represents marketing's role in society.

The general role of marketing in our private enterprise system is to coordinate

The marketing concept emphasizes the importance of a __________-oriented way of doing business. company

One of the ways in which marketing benefits people is by improving their

The most immediate impact of the marketing function is its relation to

Which of the following is an example of a durable good:

West Lake Yacht Club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. This advertising increase is an example of

By increasing awareness of the need for environmental controls, what has marketing done?