Adello's 2022 Christmas Quiz

What year was Adello founded?

2007

2008

2011

2013

When did Adello stop using 3rd party cookies?

2011

2015

2020

Adello never used cookies

What ad creative format does Adello NOT offer?

Immersive 3D

Facial Recognition

Text

Virtual Reality Video

What was the award-winning ad creative this year at Adello?

Facial Detection: #SmileForMe

Snow: Johnnie Walker

Cube: Mitsubishi Fuso

Hypercube: Visa

What are the 3 things to consider in order to solve viewability? (Multiple choice)

Invest in rich media

Bring creative team in-house

Adopt a mobile-first perspective

Use a vertically-integrated technology platform

What are the benefits of rich media ads? (Multiple choice)

Lower costs to build

Extended data collection capabilities

Leverage touch screen capabilities

Higher user engagement

What programmatic deal type(s) does Adello use in its campaigns?

Open auctions

Preferred deals

Programmatic guaranteed deals

Combinations of methods

Who are the most common culprits in digital ad fraud?

Internet trolls

Bots

Bank robbers

Malignant spirits

What problem(s) does ad fraud directly create? (Multiple choice possible)

Higher CPM

False impressions

Broken supply chain

Decreased campaign efficiency

When did Adello launch a product to fight fraud?

2016

2018

2019

2021

What topic was NOT covered in Adello Magazine editions?

Cybersecurity

Luxury Marketing

Sport Marketing

Print Marketing

What big-tech company re-entered the ad market this year?

Twitter

Amazon

Apple

IBM

Which new focus did Adello announce in 2022?

Metaverse

Generative AI

DOOH

Desktop

Which of these traits of the metaverse did Matthew Bell NOT highlight?

The Metaverse is unlimited

The Metaverse is always live

The Metaverse exists only in the virtual world

The Metaverse is diverse.

What is the most-used device to access the Metaverse?

A VR headset

A VR headset and hand sensors

VR helmet, hand sensors, and brain-computer interface

A smartphone

What is the most expensive NFT today?

Clock

CryptoPunk #7523

Pak's 'The Merge'

Beeple's HUMAN ONE

What safety measures are important when buying NFT?

Checking NFT sellers

Cross-checking NFT prices

Following the NFT news

All of the above

What cryptocurrency did declare the merge of the technology PoS and PoW this year?

Ethereum

Bitcoin

Ripple

Tether

What game has elements of the metaverse?

Fortnite

Minecraft

Axie Infinity

All of the above

What game review was NOT published by Adello this year?

Fortnite

Deep Rock Galactic

Returnal

Minecraft

What technology allows duplicating real objects to the meta-world?

NFT

Digital Twins

Web3 Scanner

All of the above

Adello's 2022 Christmas Quiz

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