Marketing Exit Exam (Haramaya Universty)

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Which segmentation level is appropriate when customer have clustered performance as automobile industry rather than diffused or homogenous preference

Micro marketing

Segmentation marketing

Mass marketing

Niche marketing

While trying to implement their promotion strategy for international markets firms face legal restriction in foreign markets and hence decide to customize their promotion to differ company requirements. Which of the following statement best describe the above situation?

Apply globally standardized communication strategy

The world is big market

Acts globally think locally

think globally act locally

The dominant method of distributing convenience product is

Selective distribution

Direct distribution

Exclusive distribution

Intensive distribution

Which of the following concept dividing a market into smaller groups of buyers with distinct needs characteristics or behavior who might separate products or marketing mixes

Market segmentation

Market differentiation

Market targeting

Market positioning

Assuming that sales forecasted for 2025 for coffeewas 18000cuntals per year and actual sales for the coffee was 15000cuntals and smoothing constant of 0.70, what will be sales forecasted for the year 2024? FD(t+1)= FDt +[] (ADt-FDt)

15900

15890

15750

15100

Which of the following statement best explainbranding

It is the process of bundling favorable perceptions about a brand

It is the function of naming new products

It focuses on the physical and tangible attributes of a product

It is the process of creating products that satisfy customers need

When we frame in terms the hierarchy ofeffect model, one hierarchy is awareness, the right research question to formulate for awareness is

What percent of the market intend to buy your brand the next time the purchase the product?

What percent of the market purchased your brand in the past?

What percent of the market have positive, negative, neutral attitude toward your brand?

What percent ofthe market has heard of your brand

Types of E-business that involve a manufacturer and wholesaler, or wholesaler and retailer is

B2C

B2B

C2C

B2G

If in a given market there are four manufacturer who contact four retailer directly, determine the number of contacts needed for all manufacturers to contact all retailer

Which of the following statement is NOT correct

A form of indirect distribution is when firms sale via wholesaler

The less dense the market, the more likely it is that intermediarywill be used

The dominant form of distributing shopping goods is direct

If the market is large, the use of intermediary is more likely to be needed because of the high transaction costs if serving large numbers of individual customers

which of the following livestock and meat marketing functions brings together cattle for slaughter, for fattening, or for breeding herds?

Livestock and meat processing

Grading of livestock and carcasses

Livestock and meat consumption

Assembly of livestock and meat

Which of the following contracts provides the the oldholder of the contract the right but NOT the obligation to buy or sell?

Swap contract

Option contract

Futures contract

Sport contract

When a customer develops attitude towards a given brand as a result of prior knowledge of the brand. His attitude is said to be primarily influenced by the__________ component of attitude?

Cognitive

Collective

Conative

Affective

According to BCG matrix a strategic business unit having high growth potential and low relative market share is called

Star

Cash cow

Dog

Question mark

The microenvironment consists of

The political environment

The cultural environment

The competitive environment

The technological environment

Which of the following tools offer marketers with the possibility of delivering personalized messages to customers

Flyers

E-mail

News paper

Magazine

_________ question is really two different questions posed in one question

A double barreled

A leading

A positively framed

An ambiguous

Strategic management is interdisciplinary; it might require changing organizational culture hence_________ is involved

Economics

Information technology

Organizational behavior

Finance

Customers who are more likely to engage in negative word of mouth to friends and relatives and switch providers than are others with an average propensity to complain to the provider

Irates

Passives

Activists

Voicers

Which of the following is NOT a typical characteristics of agricultural products

Elasticity of supply

Seasonality

Perishability

Time lag

Since strategic marketing management requires firms to assess their environment and take proactive decision to exploit opportunities, hence strategic marketing management involves; A.entrepreneurship

Entrepreneurship

Multidiscipline

Online analysis

Global realities

Which of the following types of advertising includes message directed at retailer, wholesaler, and distributer as well as industrial purchasers

B2b advertising

Institutional advertising

Brand advertising

If you are required to prepare documentation for the export of animal and food product you would process sanitary and health inspection of the export item and get_________

Consularinvoice

Quarantine certificate

Import license

Insurance certificate

Since employee satisfaction and customer satisfaction are inextricably linked, service providers must be enabled with the required level of skills, abilities, tools and motivations. This is reflection of

Interactive marketing

Internal marketing

Relation marketing

Extranet marketing

Which of the following is NOT correct about the introduction stage of product life cycle

During the introductory stage, the need for product availability is less at final point ofpurchase

During the introductory stage, it is imperative for the channel manager to assure that the channel members can provide adequate market coverage for product

During the introductory stage, strong promotional efforts are needed to launch the product

During the introductory stage, company should build primary demand

Assume you are just hired as a marketing manager for a given firm and the CEO requested you to identify the strategic group of the firm. What criteria do you use to the same?

Firms operating in the same geographic market and having similar distribution strategies

Firms producing similar products, selling to the same market, at similar range of price and have similar assets

Firms producing similar product line and adopting diversification strategy

Firms producing any products and selling on the same price range like ours

Safe and reliable transportation provided by rail travel service, career enhancement opportunities provided by learning institution and rest and recuperation provided by hotel are example of

Service as an organization

Service as core product

Service as product augmentation

Service as product support

Brand might reflect different personality. A brand characterized by down to earth, honest and wholesome attributes is the best matched with which of the following personality

Sincerity

Sophistication

Competence

Ruggedness

A movie theater offering __4sessions during the month of june for 200birr is an example of

Price bundling

Yield management

Differential pricing

Multiple use price discount

Which of the following terms describes the relationship and the extend to which customers feel attached to the brand

Brand mantra

Brand image

Brand personality

Brand resonance

Which of following statement is correct

At the growth stage of product life cycle sales is declining

At the growth stage of product life cycle sales has leveled off

At the growth stage of product life cycle sales is stagnant

At the maturity stage of product life cycle sales reach peak

In Ethiopian culture, communications are indirect and the context of the message is more important than the words in conveying meaning. Such kind of cultures is considered as_____ in international marketing environment

National context culture

International context culture

Low context culture

High context culture

Cheverolet, an American car brand while trying to enter into middle east market, assessed the need to customize its cars' engines to sustain the hot weather in the region. Chevrolet is trying to complying with:

Legal requirement

Technological requirement

Climatic requirement

Economic requirement

Which of the following is not true

One goal of marketing is to keep and grow current customers and by delivering value and satisfaction

Marketing is basically engage in serving customers

Marketing, more than any other business function deals with suppliers

One goal of marketing is to attract new customers by promising superior value

Which of the following is NOT a qualitative technique of making forecast

Time series analysis

Delphi method

Panels executive opinion

Identify the correct statement

Market offerings may include with intangible attributes

Market offerings are limited to physical products

Market offerings excludes entities ,such as persons, places, organizations, information and idea

Market offerings don't include service

Which sales promotion techniques does MOENCO apply if it offers consumers free laptops in return for purchasing a 4 wheel automobile

Coupons

Samples

Primmum

Rebates

_____ is accumulation of prior learning experience

Understanding

Memory

Extinction

Retrieval

What is the main advantages associated with geographic based sales organization structure:

Specialization of selling skill

Relatively low cost

Reater attention given to new product

Ood knowledge of application

Extranet are:

Limited to information to pertinent to the company, often proprietary and sensitive information

Any individual with dial up access or LAN

Authorized group from collaborating companies

Authorized employees only

_______ is set of interdependent organization involved in the process of making a product or service available for use or consumption by the consumer or business users:

Marketing channel

Piggy back

Market participant

Jobber

Which of the following is a level of market segmentation known as the "shotgun" approach firms are scattering their marketing effort to unidentified or unclassified

Concentrated marketing

Segment marketing

Mass marketing

Niche marketing

Which of the following new product organization approach requires _____to move the new product from the idea generation stage to the product introduction stage complete with service, technical assistance, and performance feedback

New product committee

Product manager

New product department

New product venture team

______ are firms whose business is so important and its loss could significantly impair the marketers' sales volume ,profitability or corporate image

Key account

Regular customers

Reciprocal customers

Class C' customers

Which of the following is the first step in the personal selling process

Presentation

Pre approach

Prospecting

Approaching

According to the gaps model ,of the service quality , different actuallydelivered by front line service personal on a day to day and specified by manager

Gap 1

Gap 4

Gap 2

Gap 3

Service is based on the assumption thatall eventshave antecedents that are subject To identification and logical understanding ,

Cumulative

Verifiable

Deterministic

Empirical

How does timing and complexity influences consumer behaviors

The shorter the timing the more complex behavior

If the decision is simple the customers are significantly time to consume product.

When customers buy complex product a lot of process

When customers have short time for purchase the are involved more process

Brand line philips and sony these products line are good example of

Family brand

Parent brand

Product brand

Sub brand

Which of the following marketing mix directly relating to channel management

Promotion

Place

Product

Price

Which cannot be considered brand elemental

Design

Price

Logo

Name

If brewary company introduce non alcoholic drink to enter into countrythat does not allow the production of alcoholicit trying to

Technological management

Legal requirements

Climatic requirements

Physicalrequirements

Which of the following industrial productsrequires significant financially expenditure's So that marketer may have to credit to the buyer , assist buyer securing funds or loans Or the buyer licensing agreements .

Accessory equipment

Maintenance ,repair

Process material

Capital equipment and investment

Which of the following is true about structured interviews

Less reliable than unstructured

It gives interviewers more it deciding on the order and format questions during interview

It is more reliability than unstructured

It varies question form and type for each applicant

Which of the following is operational definition of construct :"demographics "

The number who knows a product

The percent who bought product

How old ,what gender and so on the respondent

How number of respondent heard the product

Imagine that you target to customer based on intent to buy and not likelihoods of buy

Store signage

Search engine optimization

Direct marketing

Billboards

The service qualitydimensions the ability to perform the promised service dependably and accurately

Reliability

Responsiveness

Assurance

Empathy

____________ is system of economic action and business enterprise characterized by the absence of profitand the primary function of distribution of goods and services

Sharecompany

Cooperative

Sole proprietorship

Private limited company

Rolex whilst Hand and BMWto new automobile.

Specialty goods

Convenient goods

Unsought goods

Shopping goods

A type of sampling approach with theresearcher ask respondent to promote the name of additional respondents

Convenient sampling

Snow ball

Quota

Simple random sample

In which of the following price discovery systems does the systems shift the locus of price discovery from gate in a public ,market price where all buyers and seller's and supply and demand represented ?

Individual, decentralized regulation

formula pricing systems

Administered pricing

Organized ,central market pricing

Which of the following advantage of focus group researchers

Integration of data from focus group is objective

The work well with respondent

Focus group respondent represent all population

The cost per participant is low in focus group's

This exists whenever one participant in a market more resources than other is

Imperfect market

Complementary market

First -mover advantage

Asymmetry

The abilities to perform special taskthat involve certain method of practice

Technical skills

Conceptual skill

Interpersonal skill

Communication skill

One the key characteristic of consumer behavior is __________

Static behavior

Same behavior everyone

Motivated behavior

Single buying action

A type of studies witch measures population only one point intime are called

Cross _sectional studies

Longitudinalstudies

Panel studies

Omnibus studies

An international entry mode which suitablefor minerals exploration under contract construct facility ,provide technology ,train staff and hand of understanding of clients is________

joint venture

Turnkey

Management contract

Franchising

A type of sales manager style that support s their sales team members through every step, from prospecting to closing deals.

Directive

Supportive

Coaching

Participative

Which of the following is paid non-personnel communication by identified sponsor.

Advertising

Publicity

Sales promotion

Direct marketing

IBM ,offers many hardware and software application to different segments of the computers markets is good examples of

Mass marketing

Concentrated marketing

Differential marketing

Undifferentiated marketing

If the costumer ofage of65 negative attitude towards an amusement park by youngsters , which of the following attitudes demonstration the best

Ego defensive function

Age defensivefunction

Knowledge function

Discrimination function

The numbers of levelin channel cannot be

1 level___wich is the most direct (manufactures ____user )

2 level___which is the most direct (manufactures ___user)

3 level ___wich involves one intermediare

4 level___wich involves two intermidiary

According to the value prospective of a brand ________value refers to the psychological aspect of the customer, what they want to reveal to others to others through a brand.

Expressive

Behavioural

Central

Functional

Which of the following business product lines are different options of accessories and options to complement the catalog product offered

Custom-designed products

Proprietary and catalog products

Custom-built products

Industrial services

_______of transportation is the time required to complete a specific movement

Speed

Consistency

Collaboration

Cost

Which of the following is NOT a necessary reason driving firms to go for international marketing?

Trade restriction

Market diversification

Inflation and price moderation

Growth of overseas market

Which of the following refers to the act of designing the company's offerings and image so that they may occupy a meaningful and competitive place on the target customer's minds

A, branding

Positioning

Segmentation

Differentiation

Which of the following types of promotional mix is an interactive process where responses from buyers are recorded in a database for building profiles of potential customers and providing marketing information for more efficient targeting

Direct marketing

Advertising

Sales promotion

Public relations

Consumers feel shy to make same purchase in some public sense marketersfacilitate their purchase information to ne private or confidential ,which of the following characteristics best explains consumer motivation feel in their practice ?

Consumers have thirst variety

Consumers have hidden motives

Consumers desire order in the world

Consumers motivation are valance

Which of the following cannot be instance for diversification strategy

Furniture company enter into real state business

Painting factory acquire into hospital

Bakery start pastry business

Food processing enter into computer maintenance business

Identify the wrong statement about regarding characteristic of strategic management

It is proactive

It is long term oriented

It is external market oriented

It assumes the future as duplication

Building personal relationship with costumer in such that thehealthy club and Restaurant manager knows her customers personally or the private school principal knows the student parent and bank manger knows the business costumers and financing history ,and requirements helps to provide

Social benefits

Financial benefits

Special treatment

Confidence benefit

Identity the program multiplier that does not belong to marketing program investment

Relevance

Clarity

Consistence

Redundancy

Poultry brand named--kukullu, using the image of fancy chicken is applying the secondary brand association through

Character

Country of origin

Event

licensing

When a tv commercial interrupt a person while he is watching a football game, the commercial is said to be causing

Involuntary attention

Planned attention

Spontaneous attention

No attention

Which of the following is correct?

A speculator with a bearish view will buy commodities in the market

A speculator with a bullish market view will take a short position in the market

A speculator with a bearish view will take a long position in the market

A speculator with a bullish market view will take a long position in the market

A car assembly company in Ethiopia advertises the benefit the newly assembled automobiles in terms of it fuel consumption ,availability of spare parts after sales service, and fair price value proposition. What type of advertising appeal used by the company

Fear appeal

Rational appeal

Emotional appeal

Information appeal

Give the following liner equation y= a+bx ,where x is the result of an aptitude test and y is the job performance then aptitude test has

A positive effect on job performance

A neutral effect on job performance

A negative effect on job performance

an unknown effect on job performance

___is a coordination of all marketing communication tools ,avenue and source within the company into seamless program that maximize the impact on consumer and end-user at a minimal cost

Promotion management

Advertising management

Integrate marketing communication

Sales management

Which one of the following is among the primary objective of conducting marketing analysis

To learn the stakeholder in the market

To identify the competitor in the market

To understand the dynamic trend in the market

To propose market penetration strategy

In modern personal selling, organization emphasis is on

Sale

Cost

Customer

Profit

Which advertising objective is to be achieve when an electronic advertisement produce and broadcast for the purpose of making consumer know about the existence of the brand in the market

Awareness

Action

Conviction

Comprehension

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