Learn to Earn First quiz
What Advertiser want its customers to do if it selects Traffic as its campaign objective?
Make a purchase
Remember an ad
View a video
Visit business website
Traffic and Conversions what's the difference in both objective?
The Traffic objective optimizes for actions, while the Conversions objective optimizes for clicks.
The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.
The Traffic objective optimizes for views, while the Conversions objective optimizes for reach.
The Traffic objective optimizes for reach, while the Conversions objective optimizes for views.
Traffic is for website visits and conversion is for sales
A new website and wants to encourage people to visit it. Whats the first thing advertiser should do to create the campaign?
The appropriate ad objective
Custom Audiences and lookalike audiences
Automatic placements
The right creative for the campaign
Where do we install pixel?
Facebook business Page
Ads Manager
Website
Personal Facebook Page
How many variable we test in A/B testing?
1
2
3
4
Select the benefit of selecting automatic placement! Select 2
It makes the campaign budget weighted toward Instagram
It reaches more people across Facebook apps and technologies
It typically generates the most efficient use of budget and helps control costs
It ensures campaign budget will be evenly spent across each placement
Ad for a week, the results show 276 link clicks. The cost per result was 29 cents per link click. Approximately how much did the store owner spend to see these results?
$100
$90
$75
$80
Select the reason that an ad would be rejected ?
The link to the landing page includes content that is relevant to the ad
Lead ads are to receive email, first name and phone number
Ad focused on individual body parts
The ad used a video ad that was originally created for television
The best ad objective for a Hair Salon they want more appointments? Select 2
Leads Generation
Messages
Traffic
Video views
Reach
Brand awareness
What's organic reach?
The number of people who have shared a boosted Page post
The number of people who have seen a post through unpaid distribution
The number of people reached after setting up a Custom Audience
The number of people who have shared a boosted Page post
Objective will be if the goal to get more people to see, share, like and comment on individual posts on Instagram and the Facebook App.
Traffic
Brand awareness
Messages
Engagement
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