Liquid Brand Diploma Test - pt.1
Liquid Shapes can be colored in ...
White
Magenta
Black
Any color
Our preffered logo color combinations are:
white on magenta or magenta on white
white on magenta, magenta on white, black on magenta
any combination of colors from the brand book
Images used in our designs must fulfill the following criteria (multiple choice):
Real Life (relatable experiences)
Outdoors, sunny (brightly light, warm)
Snapshot style (must feel authentic and not staged)
Communality (positive interactions between people)
Openness (friendly, at least 2 people)
Brighty colored (energetic, peaceful, warm)
Pattern colors are always:
Magenta, black, grey and white
Magenta + any complementary color
Magenta + shades of black or white
Illustrations must:
Be proportionate and scaled to the document size
Be proportionate and scaled to the document size, and use any brand book color
Be proportionate and scaled to the document size, and allow magenta to be the dominant color
The recommended and maximum number of text bars in headlines is:
4 recommended, 5 maximum
4 recommended, 6 maximum
3 recommended, 5 maximum
3 recommended, 6 maximum
Headlines can be in...
Any typeface and color, as long as it's legible
Only TeleNeo, uppercase or lowercase, and white, magenta or black
Only TeleNeo, uppercase or lowercase, and any color
Magenta is the dominant color. We can achieve that by using one or more of the following principles (multiple choice):
No other colors are used in the design.
The other colors are so subdued (pale/desaturated) that Magenta stands out.
The majority of the format's area is colored in Magenta.
When using gradients, they incorporate Magenta and one other color.
The "Telekom Logo with Claim" (Experiente Impreuna) are...
Flexible in terms of distance and size of its elements
Fixed in proportion and must be shown with the proper, fixed distance between the icon and claim
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