Week 2: Search Fundamentals Quiz
Which of these is Organic Search?
0%
0
0%
0
What type of Calls does Invoca track down to the Keyword Level? (Choose all that apply)
Desktop Call Extensions
Mobile Call Extensions
Calls from the Landing Page from a Paid Search Click Through
Call-Only Call Extensions
For the Invoca for AdWords integration to work, does the customer need to use Google Forwarding Numbers in their Call Extensions?
Yes
No
What is the lowest level of granularity (In the AdWords Hierarchy) Invoca can track calls and call conversions to?
Campaign
AdGroup
Ad
Keyword
True or False - The Invoca AdWords Integration allows you to optimize your Organic Search
True
False
The value of the Invoca for Adwords Integration is...Marketers want to drive more quality inbound phone calls by adjusting bids on keywords wisely and thus, maximizing return on ad spend
True
False
With the Invoca for Adwords Offline Conversions Integration, can we view Invoca Signals in the Adwords Dashboard?
Yes
No
What is the biggest differentiation we make with our AdWords Integration compared to our competitors?
Keyword Level Attribution
Bid Management Integrations
Invoca Signal
Call-Only Call Extension Support
Is it possible for a Call Extension to show up on Mobile but not Desktop for the same Ad?
Yes
No
True or False - You can NOT adjust your Desktop web browser to mimic a Mobile experience
True
False
True or False - You can click through a Call-Only Ad to visit a Prospect's website
True
False
Which of the below is NOT a Bid Management Platform
Kenshoo
Marin
Adobe Media Optimizer
Turn
With the AdWords Offline Conversions Integration, can we support AdWords Manager Accounts for Authentication (AKA MCC Accounts)?
Yes
No
What is Invoca's matchrate for Mobile Call Extensions & Landing Page Click-Through Calls with the New Offline Conversions Integration?
100
~85
65-85
~90
True or False - Both Calls and Signals can be viewed in the Adwords Dashboard with the New AdWords Offline Conversions Integration
True
False
True or False - The Pricing changed when pitching the AdWords Offline Conversions Integration
True
False
True or False - SEO is a paid medium for Search?
True
False
What does SEO mean?
Search Engine Optimization
Search Engine Organizer
Search Engine Opportunity
Search Engine Origin
What does SEM Mean?
Search Engine Marketing
Search Engine Manager
Search Engine Messanger
Search Engine Modeling
True or False - SEO is the study of how to improve your listing index on a Search Result Page
True
False
PPC, for search, is short for?
Pay per consumer
Pay per customer
Pay per conversion
Pay per click
True or False - Desktop Ad Spend has never decreased in the last 10 years.
True
False
True or False - Mobile ad spend overtook Desktop in 2016
True
False
Which of the follow is NOT a formal level in the AdWords Ad Hierarchy?
Campaign
AdGroup
Ad
Keyword
Call Extension
True or False - SEO is built on underlying assumption that more important websites are likely to receive more links from other, more reputable, websites.
True
False
Call Extensions can be evoked from which levels of the AdWords Hierarchy? (Choose all that apply)
Campaign
AdGroup
Ad
Keyword
Which parameter is key for understanding the details of AdWords Click-Throughs
Gclid
G_clickid
ClickId
G_id
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