Italy 2015 E-commerce Quiz

Internet users? (in % of the total population)

Between 50% & 60%

Between 60% & 70%

Between 70% & 80%

Between 80% & 90%

Online shoppers? (in % of the total population)

Between 25% & 30%

Between 35% & 40%

Between 45% & 50%

Between 55% & 60%

Online purchased products? (top 3; in order of importance)

Leisure products > food > electronics

Electronics > food > leisure products

Leisure products > electronics > food

Food > electronics > leisure products

Average spending per Italian online shopper? (per year)

Between 300 & 350€

Between 500 & 550€

Between 700 & 750€

Between 900 & 950€

E-commerce growth in 2013-15?

+-10%

+-20%

+-30%

+-40%

M-commerce growth in 2013-15?

+-10%

+-20%

+-30%

+-40%

% of Italian consumers buying across border?

+-10%

+-30%

+-50%

+-70%

% of Italian merchants selling internationally?

>10%

>30%

>50%

>70%

Italy’s leading e-commerce exports? (2 correct answers)

Electronics

Travel tickets

Clothing

Food

Major Italian online retailers?

IT/ electronics

Travel/ tourism

Fashion/ shopping

Food

Preferred online payment methods? (2 correct answers)

Prepaid card

Debit card

Credit card

PayPal

Preferred card scheme?

VISA

MasterCard

American Express

JCB

3DS adoption rate?

Between 20% & 25%

Between 30% & 35%

Between 40% & 45%

Between 50% & 55%

Major card fraud?

Counterfeit fraud

CNP

Lost and stolen card

Other

Where did pizza originate?

Rome

Milan

Turin

Naples

3 characteristics of... FruugoITA? ;)

ECI7

CUID

FEX

DFP

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Italy 2015 E-commerce Quiz

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