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Italy 2015 E-commerce Quiz

Internet users? (in % of the total population)
Between 50% & 60%
Between 60% & 70%
Between 70% & 80%
Between 80% & 90%
Online shoppers? (in % of the total population)
Between 25% & 30%
Between 35% & 40%
Between 45% & 50%
Between 55% & 60%
Online purchased products? (top 3; in order of importance)
Leisure products > food > electronics
Electronics > food > leisure products
Leisure products > electronics > food
Food > electronics > leisure products
Average spending per Italian online shopper? (per year)
Between 300 & 350€
Between 500 & 550€
Between 700 & 750€
Between 900 & 950€
E-commerce growth in 2013-15?
+-10%
+-20%
+-30%
+-40%
M-commerce growth in 2013-15?
+-10%
+-20%
+-30%
+-40%
% of Italian consumers buying across border?
+-10%
+-30%
+-50%
+-70%
% of Italian merchants selling internationally?
>10%
>30%
>50%
>70%
Italy’s leading e-commerce exports? (2 correct answers)
Electronics
Travel tickets
Clothing
Food
Major Italian online retailers?
IT/ electronics
Travel/ tourism
Fashion/ shopping
Food
Preferred online payment methods? (2 correct answers)
Prepaid card
Debit card
Credit card
PayPal
Preferred card scheme?
VISA
MasterCard
American Express
JCB
3DS adoption rate?
Between 20% & 25%
Between 30% & 35%
Between 40% & 45%
Between 50% & 55%
Major card fraud?
Counterfeit fraud
CNP
Lost and stolen card
Other
Where did pizza originate?
Rome
Milan
Turin
Naples
3 characteristics of... FruugoITA? ;)
ECI7
CUID
FEX
DFP
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