Knowledge check -Segment And Journey
Customer Journey Marketing Quiz
Test your knowledge of customer segmentation and marketing journeys with this interactive quiz!
Answer the questions to find out how well you understand:
- Creating effective marketing segments
- Defining target audiences
- Designing specialized marketing forms
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months. Which type of marketing segment should you create?
Profile Segment
Interaction Segment
Landing page Segment
Customer insight Segment
Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe. How should you define who receives this Customer Journey?
Create a Static segment.
Create a Segment Type.
Edit the contacts in database.
Create a Dynamic segment.
You are a marketing administrator. You need a marketing form that will only accept contact information and allow opt-in to emails. What kind of form should you create?
Journey Form
Forward to a friend Form
Landing Page Form
Subscription Page Form
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