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How well has senior management communicated a compelling case for innovation?
We have none
Innovation does not seem to be a high priority
A general sense of the importance of innovation is communicated
The desire for innovation is expressed well, but not a compelling reason
It is clear, compelling, and well communicated
Which of these four strategies do you believe is your primary strategy?
Low-cost Producer
Operational Excellence
Customer Value Excellence
Fast Follower
Offer Leadership
How clear is your enterprise’s “business we are in” definition?
Don't know/it’s undefined
It depends on who you ask, and when
It’s open to broad interpretation
Directionally clear
Very clear
How important do people see innovation to be in their day-to-day jobs?
Not important
Somewhat
Important
Very Important
Are you aware of at least one pain point for your product - as perceived by customers or internal awareness?
Yes
No
Will you motivate/encourage your team to participate in this competition?
Yes
No
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