Digital Media - Unit 2 - Key words | Take the Quiz

The answer for this description: Gaining the attention of an audience so that they relax and enjoy the activity

Entertainment

A massage

Leisure

What would this website be classed as? https://www.kickstarter.com/projects/morningplayers/kill-the-unicorns?ref=home_recommended

A brilliant piece of art

Crowd funding

Franchising

Promotion

Give the correct definition for this word: Promotion

Providing facts about a topic or answering a question

Monetary payments from brands and organizations in return for the ___ material on pages or during a production. This could include the ___ within a media product such as within a scene on a TV show.

Raising the awareness of a product in potential customers. This in turn can increase the popularity of a brand

The ___ of the original product is licensed to other partners for commercial use such as merchandising. The license is granted in return for a fee and/or a percentage of the merchandising revenue.

Give the correct definition for this word: Corporate finance

The raising of money from businesses willing to invest in a project. The business must be convinced that they will receive more money back in the long run from their investment. Investment returns are measured over long timeframes, such as ten years for films.

Money paid for a brand to be associated with final media production. This can involve the placement of brand name or logo on the final product, such as telling the viewer who a program is ___.

Give the correct definition for this word: Revenue stream

A method of raising money for a project. ___ contain elements of unpredictability, risk and return

Gaining the attention of an audience so that they relax and enjoy the activity

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Digital Media - Unit 2 - Key words

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