Principles Of Marketing - Quiz for Mid exam 

 

___________ Is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

_____________ Is a Company wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups

____________ Is Relative cost of a standard set of goods and services in different geographic areas

_______________ Is the study of people’s vital statistics, such as age, race and ethnicity, and location

______________________ Is when a company implements strategies that attempt to shape the external environment within which it operates

__________ Is a value or attitude deemed acceptable by a group

__________________ Is how cultural values and norms are passed down to children

__________________________ Is a method of classifying human needs and motivations into five categories in ascending orderof importance: physiological, safety, social, esteem, and self-actualization

__________________ Is a process whereby a consumer changes or distorts information that conflicts with his or her feelings or beliefs

Sales-oriented organizations place a higher premium on making a sale than on developing a long-term relationship with a customer

Marketing cannot occur if an exchange does not occur

Education is the primary determinant of a person’s earning potential.

Basic research is aimed at a specific, pragmatic problem.

Consumers Always buy products that jeopardize their self-image

Repetition is a key strategy in promotional campaigns

Price often influences the level of expectations for a product or service

Recognition of an unfulfilled need and a product that will satisfy it is ‘Want’

For Achieving a market orientation , you should involve some point , which one is right

Which of the following is a critical component of a market orientation

Companies are using several approaches to keep innovation strong, One of the following is not from those approaches

Which of the following is true of routine response behavior

Which of the following is true of the consumer decision-making process that impacts marketing decisions

Mira Corporation is training their employees on finding the best way to give a solution to the customer problem and provide their managing skills in order to take an action if the manager is busy or is not on the place when the customer have problem, this is an example of

Walt Disney is training their employees to help each other in problems , and work together to increase the customer satisfaction and make the firm with a high success , this is an example of

Mira fashion company had open a service that sell clothes and jewelry to women that are ages between 18 to 35, This is an example of

Ahmad Believe that Al-Junaidie Hummus have a fantastic Flavor , When Ahmad sees Al-Junaidie Yogurt at carrefour , he purchase it assumes that it has the same flavor , Ahmad preference to Al-Junaidie Products can be attributed to a form of learning , Which of the following describe it

Mira & Abeer are two friends who belong to different ethnic groups. While Mira is taught by her parents that it is polite to make eye contact and greet passers-by when walking on the road, Abeer is taught to avoid eye contact in the same situation. Mira and Abeer actions can be attributed to

Omar is looking to buy an PS4 but he is confused about which one is the best. Therefore, he asks his friends who have recently purchased PS4 for their opinions. In this case, Peter's buying decision is likely to be influenced by a(n)

A Company that manufactures Chocolate , learn through research that Chocolate and Vanilla Flavor is the most important requirement for it’s consumers , And the company doesn’t have this flavor , so , the company changes it’s formula to manufacture chocolate that they will have that new flavor , Which of the following has the company used to satisfy the target market