How usable is your homepage?

Is it written in plain English?

You can check how easy it is for users to understand your content by pasting it into readability-score.com.

Do you use any form of analytics?

It’s difficult to know which parts of the page are the most popular without supporting your assumptions with data.

Does it work well on mobile devices?

Does it make the most of larger screens?

It’s likely that at least a third of all visitors will be using wide screens displays. It’s important to make sure that your website adapts properly to screens of all widths.

Is it accessible?

Your homepage should be designed in a way that makes it simple for people with disabilities to access content and complete tasks.

Are there clear calls to action?

It’s important to keep these consistent in style, to allow users to quickly scan the page and find their way through to each next step.

Is the navigation easy to use on desktop and mobile?

Are there relevant images which improve the overall look and feel?

Is the most important content near the top?

Are there clear categories on the page itself?

Users tend to initially scan a page and look for certain keywords which relate to the task at hand.

Are all links obvious?

It helps to reserve a colour (usually blue) for all links across the whole website.

Is there a clear search box?

Up to two-thirds of your visitors will try and find what they’re looking for by using a search box.

Is all text easily readable?

Fonts should be clear and legible on desktop and mobile devices.