Digital Marketing

A website must be hosted on a ________.

Term often used when software is made available on a fee for usage basis:

The phenomenon we call "the Internet bubble" was characterized by:

The basic business models used on the Internet include:

Sales force.com exemplifies:

Technology that can integrate location into marketing applications is called:

The most common way consumers discover new online products is through:

Businesses have enthusiastically adopted the internet for marketing for the following:

There is little room for growth in mobile or broadband in developing countries.

Web 3.0 refers to websites and applications that will understand and respond to the user’s intent.

When setting objectives for a website, marketers must be concerned about:

The nature of website objectives will depend on:

In developing the site navigational structure it is important to:

Among the types of testing that marketers can do to improve their websites are:

The site navigational structure:

Deploying and tuning the site:

Most website visitors skim content instead of reading it word by word.

The navigational structure of the website is a technical issue to be handled by the IT experts.

A heatmap helps visitors understand the layout of a website.

A site is “sticky” if it is difficult to leave and often revisited.

A cookie is a small piece of code stored on a user's computer that identifies the user to the website.

The fundamental difference between HTML and PHP is that HTML is a static client-side language while PHP is a dynamic server-side language.

A server is the hard drive storage on your laptop computer.

Which of the following is a type of website traffic?

The primary conversion on a retail website is typically:

What is a way a media site might measure engagement?

A retail website that has both a high level of traffic and a good conversion rate can still improve its success by increasing average order value.

Amazon.com increases average order value by:

IP in 'IP address" stands for Internet Principles.

Unpaid referral traffic comes from paid search traffic.

The term used to describe the expressed willingness of consumers to receive further promotional material from the marketer is:

The minimal acceptable standard for permission marketing is:

The Golden Rs of email marketing include:

Identify the three activities best suited to email marketing.

Which choice below best represents why direct email marketing is superior to direct mail?

The CAN-SPAM act requires applicable emails to have the following:

Which of the following is a good tip for a successful email marketing campaign?

The number of people who took action on the email divided by number of emails is called the:

Spam is only a minor annoyance to most Internet users.

A robust customer database is one key to effective email marketing.