Is Your Branding More than a Buzzword?

How do you use your logo?
What's a logo?
I incorporate my logo where ever and whenever I can.
Do you have a brand color palette or image style?
I use whatever looks good for whatever I'm working on at the time (Website\Social Media\etc)
I carefully crafted a branded color palette that I use on most of my brand touchpoints (Website\Social Media\etc)
Do you want your brand to project a specific personality or idea?
I make whatever works for what I'm making at the time. Consistency is not a priority to my needs.
I craft all my visuals and copy communications with specific and consistent big-picture communication goals.
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