Ch5

There are two types of trends:

Industry analysis: An industry is a group of firms producing a similar product or service, such as music, Pilates and Yoga studios, and solar panels.

Business trends include economic trends, social trends, technological advances, and political and regulatory changes.

The five competitive forces model is a framework for understanding the structure of an industry.

...... is a condition that creates a disincentive for a new firm to enter an industry.

Buyers can suppress the profitability of the industries to which they sell by raising prices or reducing the quality of the components they provide

Emerging Industries

A competitor analysis is a detailed analysis of a firm’s competition.

Direct competitors :

competitive intelligence: A tool for organizing the information a firm collects about its competitors.