Quick fire round - what do we know
Deodorant Insights Quiz
Test your knowledge about the deodorant market in the UK with our fun and informative quiz! Discover surprising statistics and learn more about consumer preferences in the deodorant category.
This quiz includes:
- 11 engaging questions
- Various types of formats
- Fun facts about deodorant usage
How long did it take Spacex to get to space
8.5 mins
12 mins
10 mins
6.5 mins
What percentage of UK consumers say they “can’t live without deodorant?”
95%
90%
87%
80%
What is the #1 reason UK consumers use deodorant?
Wetness control
Freshness & Fragrance
Odour Control
Preventing marks
How big is the UK deodorants market?
£558m
£602m
£475m
£640m
What is the current Unilever UK market share in the UK?
57%
50%
47%
45%
What is the #1 UK deodorants SKU?
Sure Invisible
Dove Original
Sure Active Dry
Lynx Africa
Where have we seen the biggest drop in Deos category engagement?
Older Consumers
Younger Consumers
What format has seen the biggest drop in penetration?
Roll on
Body Spray
Sticks
APA
Which of the below brands do we need to watch out for a potential launch in the UK market?
Old Spice
Secet
Native
All of them
Do Old Spice lead their Masterbrand with Deos or Cleansing sku?
Deo
Cleansing
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