Quarterly Quiz Q1 2018 - APAC_Korea | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

What are the eligibility criteria for CAM campaigns? (Multiple correct answers)

All advertisers using OneTag are eligble

Advertisers must be able to upload CRM files with email addresses via the onboarding platform

Audiences must contain at least 100 emails to uphold privacy standards.

Emails need to be hashed as the platform cannot support plain emails

Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)

Hashed email coverage: our ability to retrieve hashed emails on advertiser events

Network effect: our ability to retrieve emails from different advertisers

Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256

The number of hashed emails provided is lower than the advertiser’s normal retargeting audience

Does the client need to sign a new IO to launch a CAM campaign?

Yes, a new IO is needed because the finance guideline is 1 IO per budget

No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign

No, a new IO is not needed because we already collect hashed emails via one tag

No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns

Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)

Using the same budget for CAM and CDR is recommended as it would not impact performance

Using the same budget for CAM and CDR is recommended as they are a part of the same campaign

Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers

CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting

Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)

Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool

Including more mid funnel users is a recommended set up as it helps driving more post-click sales

Segmenting lower funnel with CAM is optimal in terms of overall performance

Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)

Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)

Use custom segmentation for mid and upper funnel campaigns

Always start with a low CPC and progressively increase it to reach ROI

Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed

Always exclude context 0 users

In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)

Always pushback CRM audience from CCA campaign to improve its new customer rate

If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)

Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo

Foster overlap to monitor audience and segment performance more easily

Select the right definition of GTIN and MPN! (Multiple correct answers)

GTIN is a globally unique product identifier

MPN is a number that uniquely identifies the product to its manufacturer

GTIN is Google’s unique product identifier

MPN is a universal product identifier in the global marketplace

Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)

The brand data will be leveraged as new variable in the optimization

The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again

It is not required or recommended that we receive brand data from an advertiser

Why is it important that we receive Google categories from an advertiser? (Multiple correct answers)

It will potentially enable the engine to stop retargeting a user for a product once bought, if the likelihood to buy it again is very low

It allows us to match seen products across advertisers and hence the user experience will be improved as the user will see more relevant ads

The Google categories will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The Google categories are a market standard that help us understand what the client is selling and leverage this information for better performance and user experience

Why do we need Criteo Product Feed? (Multiple correct answers)

To improve Engine recommendations

For more accurate After Sale Recommendation

Criteo Product Feed is needed for the implementation of Criteo Audience Match

Criteo Product Feed is needed for the implementation of Criteo Customer Acquisition

Your client has shared their existing Google Feed with Criteo. Which of the following situations might require an action from you? (Multiple correct answers)

The products in the Google Feed are not the same as in the client’s display campaign

The product IDs are not the same as in the client’s display campaign

The categories are different with category-based CPC bidding

The client’s feed includes additional information about the price

In your Client's existing Google Feed, they used different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do? (Multiple correct answers)

Nothing, Criteo can use an existing feed with different product IDs

Request that the client provides a new Google Feed using the same product IDs

Start using their existing Google Feed, but the campaign will need to be paused to update trackers and build new recommendations

The product IDs will match as it is a unique identifier that doesn’t change

Which of the following statements are TRUE about Universal Catalog? (Multiple correct answers)

It enables us to fill missing product category information of clients through machine learning

It replaces the Google feed rollout as too many clients are struggling with providing the new feed

It enables us to have a more complete view of the users’ purchase intent across advertisers

Unless we have a strong Google feed rollout, Universal Catalog is required to launch CCA in new markets

My client doesn't have GTIN/MPN. Should they still implement New Criteo Feed? (Multiple correct answers)

Yes, they should still enable Google Feed template and have Product_Category and Brand filled.

Yes, because this will enrich our Universal Catalog, a value for Criteo

Yes, because this will help to improve engine recommendation, which is a value for Client

No, because we GTIN/MPN data is key to implement New Criteo Feed.

Can publishers opt out from the transparency reports? (Multiple correct answers)

Yes, only French publishers can opt out

Yes, any publisher can opt out and it will be valid for both inventory bought directly and through RTB

Yes, publishers outside of France can opt out but it will be ignored for French advertisers

Yes, publishers outside of France can opt out but if they sell through RTB they might still appear in the reports

Some traffic can be labeled as “null” instead of the publisher domain in the transparency report. Which of the following is TRUE about “null” traffic? (Multiple correct answers)

This is blind traffic where Criteo doesn’t receive the exact publishers domain URL

This happens in case of publisher opt outs when Criteo can’t share the publisher information

Traffic labeled as “null” would only be coming from major RTB partners with strong safety mechanisms

This is traffic coming from the 2% smallest publishers. Criteo only shares information on the top 98% of the displays

What does the cost field of the transparency report represent? (Multiple correct answers)

For the client this corresponds to the impression cost

For Criteo this corresponds to the Criteo cost for the impression plus our margin

This corresponds to the Criteo cost for the impression without our margin

This is the same as “marketplace revenue” (Displays x (CPM + Margin))

In the field “device”, what does it mean when “other” appears in the report? (Multiple correct answers)

The device model is unknown

The client does not have cross-device enabled

The user has updated their privacy settings so their device data is not trackable

The user was on desktop

Data from which campaign categories are included in the transparency report?

Data from all campaigns will be included in one report

Only data from CDR campaigns will be included

Only data from CDR & CAM campaigns will be included

The client must request separate reports for each campaign type

What guidance should be given to clients about using the report’s data? (Multiple correct answers)

Criteo provides only the raw data to clients

Criteo provides raw data and aggregated data by publisher URL or campaign category

Criteo will add new data fields to the report upon client request

The client is responsible for how they use the data and Criteo will not provide any guidelines in how the data can be used

When reports are made available, some clients might get back to you with blacklisting requests. Which of the following is TRUE regarding Criteo’s blacklisting policy?

Criteo focuses on performance rather than on where ads are displayed. Blacklisting will impact the performance and is not a recommended option

Only blind traffic can be blacklisted after evaluation of RexT impact and with management approval

Blacklisting is a good option if the client has brand safety concerns

No management approval is required for blacklisting

Can the client choose what transparency data they would like to access?

Yes, if the client is participating in the Transparency beta.

Yes, if the client is accessing the data via API only.

No, they cannot. Flexibility is currently not offered on the data to be shared.

Yes, if the client meets minimum spend thresholds for customized transparency data.

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Quarterly Quiz Q1 2018 - APAC_Korea

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