Quarterly Quiz Q1 2018 - APAC_Korea
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
ALL THE BEST! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
ALL THE BEST! :)
Please select your Team:
Please select when you started at Criteo:
What are the eligibility criteria for CAM campaigns? (Multiple correct answers)
All advertisers using OneTag are eligble
Advertisers must be able to upload CRM files with email addresses via the onboarding platform
Audiences must contain at least 100 emails to uphold privacy standards.
Emails need to be hashed as the platform cannot support plain emails
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Context 0
Location
CPC
Days since last visit
What type of data can be directly used by Criteo Audience Match campaigns?
Data bought from 3rd parties
Demographic data
Cookie data from sources not collected by Criteo
1st party emails and user identifiers (IDFA, AAID, Criteo Cookie ID)
Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)
Hashed email coverage: our ability to retrieve hashed emails on advertiser events
Network effect: our ability to retrieve emails from different advertisers
Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser’s normal retargeting audience
Does the client need to sign a new IO to launch a CAM campaign?
Yes, a new IO is needed because the finance guideline is 1 IO per budget
No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign
No, a new IO is not needed because we already collect hashed emails via one tag
No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns
What are recommendations for smoothing with CAM campaigns? (Multiple correct answers)
Only monthly smoothing
No specific smoothing
Campaign period should be at least one week
Campaign period should be at least one month
Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)
Using the same budget for CAM and CDR is recommended as it would not impact performance
Using the same budget for CAM and CDR is recommended as they are a part of the same campaign
Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers
CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting
Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)
Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool
Including more mid funnel users is a recommended set up as it helps driving more post-click sales
Segmenting lower funnel with CAM is optimal in terms of overall performance
Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)
Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)
Use custom segmentation for mid and upper funnel campaigns
Always start with a low CPC and progressively increase it to reach ROI
Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed
Always exclude context 0 users
In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)
Always pushback CRM audience from CCA campaign to improve its new customer rate
If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)
Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo
Foster overlap to monitor audience and segment performance more easily
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail clients
Retail and travel clients
Fashion retail and classified clients
Select the right definition of GTIN and MPN! (Multiple correct answers)
GTIN is a globally unique product identifier
MPN is a number that uniquely identifies the product to its manufacturer
GTIN is Google’s unique product identifier
MPN is a universal product identifier in the global marketplace
What information does the advertiser need to pass us to consider Criteo Product Feed to be fully deployed?
Brand and GG Category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data will be leveraged as new variable in the optimization
The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again
It is not required or recommended that we receive brand data from an advertiser
Why is it important that we receive Google categories from an advertiser? (Multiple correct answers)
It will potentially enable the engine to stop retargeting a user for a product once bought, if the likelihood to buy it again is very low
It allows us to match seen products across advertisers and hence the user experience will be improved as the user will see more relevant ads
The Google categories will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The Google categories are a market standard that help us understand what the client is selling and leverage this information for better performance and user experience
Why do we need Criteo Product Feed? (Multiple correct answers)
To improve Engine recommendations
For more accurate After Sale Recommendation
Criteo Product Feed is needed for the implementation of Criteo Audience Match
Criteo Product Feed is needed for the implementation of Criteo Customer Acquisition
Your client has shared their existing Google Feed with Criteo. Which of the following situations might require an action from you? (Multiple correct answers)
The products in the Google Feed are not the same as in the client’s display campaign
The product IDs are not the same as in the client’s display campaign
The categories are different with category-based CPC bidding
The client’s feed includes additional information about the price
In your Client's existing Google Feed, they used different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do? (Multiple correct answers)
Nothing, Criteo can use an existing feed with different product IDs
Request that the client provides a new Google Feed using the same product IDs
Start using their existing Google Feed, but the campaign will need to be paused to update trackers and build new recommendations
The product IDs will match as it is a unique identifier that doesn’t change
Which of the following statements are TRUE about Universal Catalog? (Multiple correct answers)
It enables us to fill missing product category information of clients through machine learning
It replaces the Google feed rollout as too many clients are struggling with providing the new feed
It enables us to have a more complete view of the users’ purchase intent across advertisers
Unless we have a strong Google feed rollout, Universal Catalog is required to launch CCA in new markets
My client doesn't have GTIN/MPN. Should they still implement New Criteo Feed? (Multiple correct answers)
Yes, they should still enable Google Feed template and have Product_Category and Brand filled.
Yes, because this will enrich our Universal Catalog, a value for Criteo
Yes, because this will help to improve engine recommendation, which is a value for Client
No, because we GTIN/MPN data is key to implement New Criteo Feed.
How can clients access the transparency reports? (Multiple correct answers)
Through an API call to a secure server
Through a download directly from Management Center
Directly through the Swagger UI
Through a visualization platform
As part of our transparency reports which of the following information is NOT shared with our clients?
Criteo margin
Publisher domain
Media cost from the client’s perspective
Device type
Can publishers opt out from the transparency reports? (Multiple correct answers)
Yes, only French publishers can opt out
Yes, any publisher can opt out and it will be valid for both inventory bought directly and through RTB
Yes, publishers outside of France can opt out but it will be ignored for French advertisers
Yes, publishers outside of France can opt out but if they sell through RTB they might still appear in the reports
Some traffic can be labeled as “null” instead of the publisher domain in the transparency report. Which of the following is TRUE about “null” traffic? (Multiple correct answers)
This is blind traffic where Criteo doesn’t receive the exact publishers domain URL
This happens in case of publisher opt outs when Criteo can’t share the publisher information
Traffic labeled as “null” would only be coming from major RTB partners with strong safety mechanisms
This is traffic coming from the 2% smallest publishers. Criteo only shares information on the top 98% of the displays
What does the cost field of the transparency report represent? (Multiple correct answers)
For the client this corresponds to the impression cost
For Criteo this corresponds to the Criteo cost for the impression plus our margin
This corresponds to the Criteo cost for the impression without our margin
This is the same as “marketplace revenue” (Displays x (CPM + Margin))
In the field “device”, what does it mean when “other” appears in the report? (Multiple correct answers)
The device model is unknown
The client does not have cross-device enabled
The user has updated their privacy settings so their device data is not trackable
The user was on desktop
Data from which campaign categories are included in the transparency report?
Data from all campaigns will be included in one report
Only data from CDR campaigns will be included
Only data from CDR & CAM campaigns will be included
The client must request separate reports for each campaign type
What guidance should be given to clients about using the report’s data? (Multiple correct answers)
Criteo provides only the raw data to clients
Criteo provides raw data and aggregated data by publisher URL or campaign category
Criteo will add new data fields to the report upon client request
The client is responsible for how they use the data and Criteo will not provide any guidelines in how the data can be used
When reports are made available, some clients might get back to you with blacklisting requests. Which of the following is TRUE regarding Criteo’s blacklisting policy?
Criteo focuses on performance rather than on where ads are displayed. Blacklisting will impact the performance and is not a recommended option
Only blind traffic can be blacklisted after evaluation of RexT impact and with management approval
Blacklisting is a good option if the client has brand safety concerns
No management approval is required for blacklisting
Can the client choose what transparency data they would like to access?
Yes, if the client is participating in the Transparency beta.
Yes, if the client is accessing the data via API only.
No, they cannot. Flexibility is currently not offered on the data to be shared.
Yes, if the client meets minimum spend thresholds for customized transparency data.
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