Quarterly Quiz Q1 2018 - Master Quiz

 
Welcome to our Quarterly Quiz!
 
Please read the following instructions before starting the quiz:
 
  • There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
  • You have to click on 'NEXT' after each category to move on.
  • You won't be able to go back to the previous category once you clicked on 'NEXT'.
  • You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
  • Your results + the correct answers will be shown to you when you finish the quiz.
 
GOOD LUCK :)
 
Welcome to our Quarterly Quiz!
 
Please read the following instructions before starting the quiz:
 
  • There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
  • You have to click on 'NEXT' after each category to move on.
  • You won't be able to go back to the previous category once you clicked on 'NEXT'.
  • You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
  • Your results + the correct answers will be shown to you when you finish the quiz.
 
GOOD LUCK :)
Name:
Please select your Office:
Please select your Team:
Please select when you started at Criteo:
Adaptive Optimization
Adaptive Optimization
What are the benefits of AO ? (Multiple correct answers)
More convenient campaign management: no need to adapt CPCs manually
Estimated +5% Rext uplift at same performance target
Increase around +15% of high margin products displayed in banners
No missed opportunity: CPC management will immediately react to all engine improvements
Which of the following accounts are eligible for ARO? (Multiple correct answers)
Uncapped budget, DPA live
Uncapped budget, stop & go campaign
Capped budget, DPA live
Uncapped budget, app campaign
With AO, is it possible to have different COS or CPO targets per category?
Yes, it is recommended to optimize performance
Yes, it is possible in certain cases, you should contact your local AX for recommendation
No, AO can only be set at campaign level
No, AO can only be set at advertiser level
Which of the following describe the eligibility of ACO? (Multiple correct answers)
The campaign has to be run in CRO model for at least 7 days
The campaign needs to have 3 or more sales per day on average in the last 30 days
Cross-device is deployed for the advertiser
The client is live on DPA
What is the requirement when you set the target value for ACO?
The target value should be set in the range of ±20% in the last 7 days
The target value should be set in the range of ±5% in the last 7 days
The target value should be set in the range of ±20% in the last 30 days
The target value should be set in the range of ±5% in the last 30 days
What is the minimum number of sales per day an advertiser must have to be eligible for AO?
10 post click sales per day
10 post click and post view sales per day
3 overall site sales per day
3 post click sales per day
What is the recommended strategy for AO during sales spikes of between 2 and 7 days?
Turn AO off
Increase the target 2 days before the sale, move it back down to normal day of sale, lower it day sale ends, then bring it back to normal 2 days after sale ends
Change nothing – AO can react to sales spikes on its own
Increase the target on the day of the sale, then lower back to normal when the sale ends
What is the most important thing to do to prevent overspend during sales spikes for clients live on AO?
Lower target the day the sale ends
Increase target the day the sale begins
Change to CPC optimization
Change nothing
What is the process for activating AO?
Client must accept T’s and C’s in MC, and AS must supply an email confirming target to TS.
Client must tell AS over email that they agree to T’s and C’s amendment word doc.
Client must accept T’s and C’s in MC. TS can launch as soon as that happens
Client must provide consent to direct CPC control, and AS must note this in HOUSE, as AO is essentially changing client CPC without client confirmation
A client is testing ARO and is wondering how the engine handles minimum CPCs if the campaign is running with an AO model. Which of the following should be part of your answer? (Multiple correct answers)
You have to set a minimum CPC and the engine will not go below
There is no minimum COS for ARO campaigns
There is no minimum CPC for AO models
The minimum COS for all ARO campaigns is 1% by default
Criteo Audience Match
Criteo Audience Match
What are the eligibility criteria for CAM campaigns? (Multiple correct answers)
All advertisers using OneTag are eligble
Advertisers must be able to upload CRM files with email addresses via the onboarding platform
Audiences must contain at least 100 emails to uphold privacy standards.
Emails need to be hashed as the platform cannot support plain emails
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Context 0
Location
CPC
Days since last visit
What type of data can be directly used by Criteo Audience Match campaigns?
Data bought from 3rd parties
Demographic data
Cookie data from sources not collected by Criteo
1st party emails and user identifiers (IDFA, AAID, Criteo Cookie ID)
Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)
Hashed email coverage: our ability to retrieve hashed emails on advertiser events
Network effect: our ability to retrieve emails from different advertisers
Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser’s normal retargeting audience
Does the client need to sign a new IO to launch a CAM campaign?
Yes, a new IO is needed because the finance guideline is 1 IO per budget
No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign
No, a new IO is not needed because we already collect hashed emails via one tag
No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns
What are recommendations for smoothing with CAM campaigns? (Multiple correct answers)
Only monthly smoothing
No specific smoothing
Campaign period should be at least one week
Campaign period should be at least one month
Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)
Using the same budget for CAM and CDR is recommended as it would not impact performance
Using the same budget for CAM and CDR is recommended as they are a part of the same campaign
Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers
CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting
Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)
Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool
Including more mid funnel users is a recommended set up as it helps driving more post-click sales
Segmenting lower funnel with CAM is optimal in terms of overall performance
Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)
Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)
Use custom segmentation for mid and upper funnel campaigns
Always start with a low CPC and progressively increase it to reach ROI
Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed
Always exclude context 0 users
In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)
Always pushback CRM audience from CCA campaign to improve its new customer rate
If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)
Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo
Foster overlap to monitor audience and segment performance more easily
Criteo Customer Acquisition
Criteo Customer Acquisition
Which groups should the ideal CCA campaign target? (Multiple correct answers)
Users who have never been to the client's website
Lapsed visitors who have not been to the client's website in 60+ days and who have never purchased
Lapsed buyers who have not purchased in the last 30 days
Lapsed visitors who have not been to the client's website in 100 days
Your client is concerned that Criteo captures and shares individual user data such as personal identifiable information. How could you respond? (multiple correct answers)
Criteo does not capture or share any personal, sensitive information
Criteo captures anonymously aggregated data from advertisers & publishers.
Criteo only collects information regarding which product categories a website visitor views
Criteo only shares personal, sensitive data with the client’s permission
What criteria does Criteo use to compute similarity scores to determine a client’s best prospects? (multiple correct answers)
User engagement at vertical granularity
User demographic data at regional granularity
User product interest at product category granularity
User publisher browsing at URL granularity
What type of creatives are recommended for CCA campaigns? (Multiple correct answers)
Static branding banners
Dynamic banners
Coupons can be used for CCA campaigns
Coupons cannot be used for CCA campaigns
Can a client have more than one CCA campaign running in parallel (at the same time)?
No, CCA campaigns are limited to one campaign per account
Yes, there is no limitation for CCA campaigns per client
Yes, clients can have up to 2 CCA campaigns in parallel
Yes, clients can have up to 5 CCA campaigns in parallel
How granularly can a CCA campaign target within a product category?
CCA campaigns can target an audience based on a specific product ID e.g. Like a specific type of Nike running shoes
CCA campaigns can target an audience based on specific product IDs but only in retail product categories
CCA campaigns can target an audience based on specific product IDs but only in fashion product categories
CCA campaigns can only target audiences based on the google taxonomy category ID, e.g. sunglasses
Which of the following is TRUE about attribution and CCA campaigns? (Multiple correct answers)
For acquisition last click is not the best because most of the users brought by acquisition campaigns click in another channel before buying
Clients looking at last click attribution values might see lower performance
If in one day a user first clicks on a CCA ad and then on a display retargeting ad and makes a purchase in that session, this sale will be attributed to the CCA campaign in Management Center
Clients looking at first click attribution values might see lower performance
What data period does the scoring engine leverage to score users for the context 0 audience?
5 days
1 month
3 months
1 year
How does the Criteo Engine score shoppers for Criteo Customer Acquisition? (Multiple correct answers)
It looks at shoppers’ historic patterns, product preferences and events
It computes unique scores for each shopper against our client’s model customer
It computes unique scores for each shopper against 3rd party data segments
It matches each shopper’s color preferences with our client’s model customer
Which of the following ad formats are available to CCA campaigns? (Multiple correct answers)
Mobile Web & App
Video
Facebook & Instagram
Desktop
Criteo Product Feed
Criteo Product Feed
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail clients
Retail and travel clients
Fashion retail and classified clients
Select the right definition of GTIN and MPN! ( multiple correct answers)
GTIN is a globally unique product identifier
MPN is a number that uniquely identifies the product to its manufacturer
GTIN is Google’s unique product identifier
MPN is a universal product identifier in the global marketplace
What information does the advertiser need to pass us to consider Criteo Product Feed to be fully deployed?
Brand and GG Category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data will be leveraged as new variable in the optimization
The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again
It is not required or recommended that we receive brand data from an advertiser
Why is it important that we receive Google categories from an advertiser? (Multiple correct answers)
It will potentially enable the engine to stop retargeting a user for a product once bought, if the likelihood to buy it again is very low
It allows us to match seen products across advertisers and hence the user experience will be improved as the user will see more relevant ads
The Google categories will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The Google categories are a market standard that help us understand what the client is selling and leverage this information for better performance and user experience
Why do we need Criteo Product Feed? (Multiple correct answers)
To improve Engine recommendations
For more accurate After Sale Recommendation
Criteo Product Feed is needed for the implementation of Criteo Audience Match
Criteo Product Feed is needed for the implementation of Criteo Customer Acquisition
Your client has shared their existing Google Feed with Criteo. Which of the following situations might require an action from you? (Multiple correct answers)
The products in the Google Feed are not the same as in the client’s display campaign
The product IDs are not the same as in the client’s display campaign
The categories are different with category-based CPC bidding
The client’s feed includes additional information about the price
In your Client's existing Google Feed, they used different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do? (Multiple correct answers)
Nothing, Criteo can use an existing feed with different product IDs
Request that the client provides a new Google Feed using the same product IDs
Start using their existing Google Feed, but the campaign will need to be paused to update trackers and build new recommendations
The product IDs will match as it is a unique identifier that doesn’t change
Which of the following statements are TRUE about Universal Catalog? (Multiple correct answers)
It enables us to fill missing product category information of clients through machine learning
It replaces the Google feed rollout as too many clients are struggling with providing the new feed
It enables us to have a more complete view of the users’ purchase intent across advertisers
Unless we have a strong Google feed rollout, Universal Catalog is required to launch CCA in new markets
My client doesn't have GTIN/MPN. Should they still implement New Criteo Feed? (Multiple correct answers)
Yes, they should still enable Google Feed template and have Product_Category and Brand filled.
Yes, because this will enrich our Universal Catalog, a value for Criteo
Yes, because this will help to improve engine recommendation, which is a value for Client
No, because we GTIN/MPN data is key to implement New Criteo Feed.
Criteo Shopper Graph / Identity Graph (formerly Universal Match)
Criteo Shopper Graph / Identity Graph (formerly Universal Match)
Why do we prefer hashed emails to CRM IDs to enable Cross-Device? (Multiple correct answers)
Because hashed emails have a match rate that is 3 times higher
Because hashed emails can be collected without the advertiser’s agreement
Because hashed emails can be stored in a user’s cookie
Because hashed emails are unique to the user across advertisers - the user matching can be done across our advertiser network
What are the benefits for clients of sharing hashed emails? (Multiple correct answers)
Enhance relevancy of Criteo’s banners
Enhance engine prediction for greater performance
Enable optimizing on XD sales
Enhance CAM match rate
With Cross Device, how does product recommendation work?
We take into account all products seen on all matched devices for a given user
We only take into account products seen on 2 matched devices for a given user
With Cross Device, we only take into account best of products
With Cross Device, we only take into account most viewed products
What is the solution for users to opt-out of cross-device matching? (Multiple correct answers)
Users have the option to opt out on all Criteo Banners
Users can opt out of Criteo Display on their current browser
Users can opt out of Criteo Display for all matched devices
Users cannot opt out through Criteo banners, but must change their device or browser settings
How long is the lifetime of Criteo’s cookie used to perform a match based on the cross device ID ?
3 months
6 months
12 months
13 months
What happens if a matched user deletes their cookies? (Multiple correct answers)
The user will still be matched across devices and browsers.
The user will still be matched across devices, but not the browser where they deleted cookies
The user will not be matched anymore until their email is hashed and collected again.
The user who opted-out previously will be eligible for retargeting
Which of the following statements are TRUE about user matching with Criteo identity graph? (Multiple correct answers)
User Matching can be done across advertisers because shoppers tend to use the same email with different advertisers
As soon as 2 devices are matched and linked to the same user, all advertisers will benefit from this, no matter if the user has recently or not visited their website
The user needs to be logged-in each time to be matched
The matched Cross-Device Sales can be seen and included in the Sales column in the Management Center
What are common challenges clients face that Criteo’s identity graph could solve? (Multiple correct answers)
Inability to optimize campaigns with user-centric, cross-device focus
Inability to accurately attribute cross-device sales to campaigns
Inability to see a complete uninterrupted view of the path to purchase
Inability to reach inventory to deliver ads to target audience.
Can Criteo’s identity graph service be used inside a Data Management Platform (DMP)?
No, Criteo identity graph cannot be used with any third parties
No, Criteo identity graph can only be used with third party attribution vendors
Yes, Criteo identity graph has no limitations on clients’ third party use
Yes, but the client must sign additional T&C
What is required for a client to participate in Criteo’s identity graph service? (Multiple correct answers)
The client must first participate in Criteo Shopper Graph
The client must change their budget setup to include Criteo identity graph
The client must sign an addendum for a custom integration or leverage the 3rd-party vendors with whom we have a direct integration
The client must have signed Criteo’s Terms & Condition
GDPR
GDPR
What is the scope of application of the GDPR?
Collection of personal data in the EU territory, disregarding the location of the data controller
Collection of EU citizens' personal data by EU companies
Collection of EU citizens' personal data by international companies with an entity in Europe
Collection of only personal sensitive data in EU countries
What category of data does Criteo collect? (Multiple correct answers)
The category of data collected by Criteo is anonymous data
The category of data collected by Criteo is pseudonymous data
We only collect a sub-category of personal data that offers more warranties to the users in terms of confidentiality
The category of data collected by Criteo is directly identifying information
What are the most appropriate legal basis for Criteo services? (Multiple correct answers)
Vital interest of users
Legitimate interest of data controller
Unambiguous consent of users
Explicit consent of users
What is needed for an unambiguous consent of users? (Multiple correct answers)
Freely given
Deriving from a positive action from the user
Opt-in consent
Timing
What are the most appropriate legal basis for Criteo’s clients? (Multiple correct answers)
Vital interest of users
Legitimate interest of data controller
Unambiguous consent of users
Explicit consent of users
According to GDPR, which of the following is NOT an obligation for our clients?
Be transparent with consumers regarding data collection, usage and opt out
Show a privacy message to users
Drop cookies only after the user provides consent
Obtain explicit opt-in from the user for data collection
According to GDPR, which of the following is NOT an obligation for Criteo as a data collector?
Obtain explicit opt-in from the user for data collection
Only collect and process pseudonymous data
Comply with the rights that consumers have to access their data
Comply with rules on data retention
What does Criteo do to respect consumer rights and control? (Multiple correct answers)
Inform users about data collection and how we are protecting their privacy
Stop tracking and retargeting users in case of opt outs
Keep browsing data no longer than 5 years
Give users access to their data upon request
What is NOT considered personal data under GDPR?
Data allowing direct identification of a person
Highly aggregated data on a definite or indefinite group of people
Cookies
Mobile Device IDs
Do our clients and partners have to inform their users about the use of Criteo technologies on their websites?
Yes, they are solely liable for the information of their users
Yes, Criteo and our clients and partners are both liable for the information of their users
No, Criteo is solely liable for the information of the users
No, the data collected by Criteo does not require prior information
Safari Browser Support
Safari Browser Support
Why do we need to deploy Safari Browser Support?
Some browsers are defaulted to block all cookies which hinders Criteo’s ability to tag users
We need to deploy SBS to be fully compliant with GDPR
SBS allows privacy decisions to be in the hand of consumers not intermediaries
SBS is required to increase our reach in app
What are the client benefits of enabling SBS? (Multiple correct answers)
Advertisers can increase their overall campaign reach
No impact on the user experience of the client’s website other than an in-browser message
Advertisers can change the look and feel of the notification to better engage their Safari users
Clients will see 60% greater efficiency in identifying and tracking Safari users with the latest upgrade
How do clients enable Safari Browser Support? (Multiple correct answers)
The client must enable SBS in Management Center
The client must install Criteo OneTag
The client must re-sign contractual documents to enable SBS.
TS must activate SBS via TOP
Which of the following are characteristics of our SBS notifications? (Multiple correct answers)
The notifications appear as headers only
The notifications can appear as headers or footers on the website
The default language is English if the language of the browser is not available
The notifications are the same for every Safari browser version
How many notifications do we display to a new Safari user?
One notification to give the user the option to opt-out
One notification to inform the user of our cookie placement
Two notifications: one to inform the clients of our cookie placement and one to thank them for enabling our cross-site tracking & reminding them they can opt-out.
Three headers: one notification to inform the clients of our cookie placement, one to thank them for enabling our cookies, and one to give them an opt-out option
Who sees an SBS notification on Safari? (Multiple correct answers)
Users who haven’t seen the headers in safari versions 11.0 and beyond
Users who saw the headers in previous versions of safari 11.0, but have since reset their first-party cookies
Users who visit a new website on Safari for the first time
Users who visit a website on Safari, regardless if they’ve seen the notification before.
How do users give their consent for use of Criteo’s cross-site tracking technology in Safari?
Users must change their device settings
Users must click on a link in the in-browser message to adjust their settings to give consent.
Users must click or tap on any link on the client’s web page to give consent.
Users do not have to give their consent as consent is assumed when they are shown the in-browser notification.
How is our new IDFS solution for iOS 11.2 different than the previous solution?
The new solution leverages HSTS protocol to assign and read user IDs.
The new solution leverages a new patent-pending technology to retarget users.
The new solution displays an in-browser message and requests consent for use of Criteo’s cross-site tracking technology.
The new solution displays an in-browser message to thank the user for enabling Criteo services.
Which clients are eligible to deploy SBS?
All clients are eligible to use the new solution.
Clients who have not previously enabled Safari Browser Support.
Clients who use Safari Browser Support to drop cookies on their own domain (formerly known as Traktor)
Clients who use Safari Browser Support to drop Criteo.com cookies (formerly known as EBS).
How does the new IDFS solution comply with privacy regulations? (Multiple correct answers)
Criteo collects valid “non-ambiguous” consent as defined by the GDPR.
Criteo’s solution is privacy by design
Criteo’s opt-out mechanism ensures that tracking users is technically impossible until a user continues with their browsing experience
Users cannot opt-out of our cross-site tracking technology in IOS11.2.
Transparency & Control
Transparency & Control
How can clients access the transparency reports? (Multiple correct answers)
Through an API call to a secure server
Through a download directly from Management Center
Directly through the Swagger UI
Through a visualization platform
As part of our transparency reports which of the following information is NOT shared with our clients?
Criteo margin
Publisher domain
Media cost from the client’s perspective
Device type
Can publishers opt out from the transparency reports? (Multiple correct answers)
Yes, only French publishers can opt out
Yes, any publisher can opt out and it will be valid for both inventory bought directly and through RTB
Yes, publishers outside of France can opt out but it will be ignored for French advertisers
Yes, publishers outside of France can opt out but if they sell through RTB they might still appear in the reports
Some traffic can be labeled as “null” instead of the publisher domain in the transparency report. Which of the following is TRUE about “null” traffic? (Multiple correct answers)
This is blind traffic where Criteo doesn’t receive the exact publishers domain URL
This happens in case of publisher opt outs when Criteo can’t share the publisher information
Traffic labeled as “null” would only be coming from major RTB partners with strong safety mechanisms
This is traffic coming from the 2% smallest publishers. Criteo only shares information on the top 98% of the displays
What does the cost field of the transparency report represent? (Multiple correct answers)
For the client this corresponds to the impression cost
For Criteo this corresponds to the Criteo cost for the impression plus our margin
This corresponds to the Criteo cost for the impression without our margin
This is the same as “marketplace revenue” (Displays x (CPM + Margin))
In the field “device”, what does it mean when “other” appears in the report? (Multiple correct answers)
The device model is unknown
The client does not have cross-device enabled
The user has updated their privacy settings so their device data is not trackable
The user was on desktop
Data from which campaign categories are included in the transparency report?
Data from all campaigns will be included in one report
Only data from CDR campaigns will be included
Only data from CDR & CAM campaigns will be included
The client must request separate reports for each campaign type
What guidance should be given to clients about using the report’s data? (Multiple correct answers)
Criteo provides only the raw data to clients
Criteo provides raw data and aggregated data by publisher URL or campaign category
Criteo will add new data fields to the report upon client request
The client is responsible for how they use the data and Criteo will not provide any guidelines in how the data can be used
When reports are made available, some clients might get back to you with blacklisting requests. Which of the following is TRUE regarding Criteo’s blacklisting policy?
Criteo focuses on performance rather than on where ads are displayed. Blacklisting will impact the performance and is not a recommended option
Only blind traffic can be blacklisted after evaluation of RexT impact and with management approval
Blacklisting is a good option if the client has brand safety concerns
No management approval is required for blacklisting
Can the client choose what transparency data they would like to access?
Yes, if the client is participating in the Transparency beta.
Yes, if the client is accessing the data via API only.
No, they cannot. Flexibility is currently not offered on the data to be shared.
Yes, if the client meets minimum spend thresholds for customized transparency data.
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