PM QUIZ

When new developed product concept is tested, next immediate step is to:

Develop market strategy

Develop logistic network

Develop a testing technique

Develop intermediaries

During the introduction stage of the product life cycle,

"me-too" products quickly take market share away from the innovator.

Most products achieve intensive distribution.

Industry profits are at their highest.

Promotion is likely to be needed to build primary demand.

None of the above is true

In which of the following situations is the new product entering the MARKET INTRODUCTION stage of the product life cycle?

Porsche just introduced a new luxury sport-ute to compete against sport-utes made by others.

Colgate-Palmolive just introduced a "new and improved" chemical formula for its "Total" toothpaste.

Home Depot (a home improvement chain) just introduced its own dealer brand of paint.

Apple just introduced a computer operating system that is so "user-friendly" it responds to spoken commands.

All of the above

During the market introduction stage of the product life cycle:

Considerable money is spent on promotion while place development is left until later stages.

Products usually show large profits if marketers have successfully carved out new markets.

Most potential customers are quite anxious to try out the new-product concept.

Funds are being invested in marketing with the expectation of future profits.

Product and promotion are more important than place and price

Repositioning the product or product line is an attempt by the company to:

In 1869, a young couple of 19 and 24, Mary Ann Staples And John James _____ set up a small dairy shop in a small property they rented on London’s Drury Lane. It is the 2nd largest supermarket in the UK.

Which quintessential computer product was created by z-soft in 185 steps to help new computer users accustomed to using a mouse and graphical user interface but later taken over by Microsoft?

He is a British technology pioneer who cofounded the Auto-ID Center at the MIT, which created a global standard system for RFID and other sensors. He is known for coining which term?

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