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Creative Intro 10

What is the primary football league in America?
AFL
NFL
CFL
XFL
Which of the following is not one of the gaps outlined in the Gaps Model?
Knowledge
Delivery
Expectations
Communication
The 'overhyped' marketing contributed to which of the following gaps?
Knowledge
Standards
Delivery
Communication
The inability to get space on a cable network is why the XFL failed
True
False
The knowledge gap is the difference between actual service provided and level of service promised by a firm's promotions
True
False
The XFL's knowledge gap occurred due to the difference between customer expectations and the XFL's perception of customer expectations
True
False
Which of the following is NOT a strategy that the XFL management team could've used to close the Gaps?
Conduct thorough market research
Not 'overhype' marketing
Give away free tickets
All of the above
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