Marketing News Quiz for September 7, 2024

1. What social media platform announced this week that it's updating its media literacy features, partnerships, and transparency investments to improve its safety and integrity ahead of the U.S. presidential election in November?
Facebook
Instagram
TikTok
X, formerly Twitter

2. Google announced on Wednesday that it is folding its YouTube ad tool Video Action Campaigns (VAC) into its more versatile ad management service Demand Gen. When will the change roll out?
As soon as April 2025
The fourth quarter of 2025
Not until 2026
There is no timeline

3. ANA magazine this week reported on B2B brands' growing need to sharpen their data strategies amid stricter privacy laws and the rise of generative artificial intelligence. Sarah Richards, director of marketing at SMART Technologies, tells ANA magazine that data on what is required, though not sufficient alone, to fuel an effective marketing strategy?
Spending habits
Audiences
Retention rates
Social media engagement

4. Maybelline is bringing back its classic jingle from 1991. What is it?
Baby, it's Maybelline
More you in Maybelline
Maybe it's Maybelline
Magnetic in Maybelline

5. True or false: according to a recent survey from YouGov, only 29 percent of major U.S. brands are considered bipartisan.
True
False
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